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Twitter’s Big (And Untapped) Opportunity With B2B Marketers

Twitter's Big (And Untapped) Opportunity With B2B Marketers

Flashy charts and stats are undeniably sexy for marketers regardless of what’s being measured or how. Twitter is very sexy in this regard, providing its advertisers with visually clean and easy to navigate analytics that reveal the impact of their advertising spend.

But Twitter’s analytics has only scratched the surface of what B2B marketers really need to effectively measure return on investment (ROI) of both organic and paid Twitter usage. While 85 percent of B2B marketers use Twitter, only 50 percent of that same group find it to be effective. I’d go on to speculate that every one of the 1,200+ people who were surveyed have different opinions about what “effective” means in terms of Twitter usage and ROI. There’s clearly a disconnect, where B2B marketers feel they should be using Twitter—but don’t understand why.

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Twitter’s Most Powerful Advertising Feature (That You’re Not Using)

Twitter's Most Powerful Advertising Feature (That You're Not Using)

In April, Twitter announced the release of the MoPub native ads solution, complete with ad serving, targeting, and a programmatic exchange. This marked a watershed moment for the platform and has since helped advertisers achieve massive scale outside of Twitter’s walls. However, scale means next to nothing unless you can target the right audience.

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Three Brand Fails That Prove Auto-Replies On Twitter Are A Bad Idea

Three Brand Fails That Prove Auto-Replies On Twitter Are A Bad Idea

Automation. It’s a dirty word when it comes to social media. And while it’s not always a bad idea to automate some aspects of your social media presence (like scheduling, for example), brands have run afoul of automated interactions in the past.

Here are three examples of brands that found themselves in hot water because they automated the worst thing possible on Twitter: replies.
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Would You Want To Follow Someone With A Handshake?

Would You Want To Follow Someone With A Handshake?

Wearable technology is all the rage these days. Bands, glasses, watches… they’re all being upgraded to high-tech versions with chips that can do everything from reading your heartbeat to displaying tweets in front of your eyes.

As more of these devices become consumer-ready, the question of whether people will actually wear and use them comes to mind – and whether Twitter-lovers would want to incorporate their already obsessive tweeting into their high-tech fashion statements.

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Does Twitter Have What It Takes To Predict A Viral Tweet In Real Time?

Does Twitter Have What It Takes To Predict A Viral Tweet In Real Time?

Being able to produce a “viral sensation” on social media may seem like magic, but Twitter hopes to uncover the secret sauce behind the world’s more viral tweets. The question is, can you really boil down “going viral” to an algorithm?

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5 Things Investors Can Learn About Twitter From The Facebook And LinkedIn IPOs

http://www.shutterstock.com/pic.mhtml?id=129386636&src=id

With Twitter’s upcoming IPO, social media and finance pundits are getting together to make their bets on the future of the micro-blogging service. The world of social media IPOs is still the Wild West, and with only a few major examples to study, we thought we’d look at 5 things investors can learn from the LinkedIn and Facebook IPOs before Twitter goes public.

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Should An Artist Listen To Feedback On Twitter?

artist listen to twitter

While Breaking Bad ended only a few weeks ago, the buzz is still going strong on the Twitter sphere. Clips and remixes of many of the ending’s best moments are still going viral – people can’t get enough of that show.

When you listen to Breaking Bad creator Vince Gilligan, discuss his relationship to his fans, he has a notorious no-web policy. He doesn’t read a single tweet or Facebook message. He explains that it’s not because of some moral principle, but rather because he’s honest with himself and knows even if 99 tweets are positive, it’s that 100th that will bother him. That’s a problem for social media in general – it’s clear that we are more afraid of criticism than we are buoyed by positive feedback.

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What Does Twitter’s IPO Mean For Marketers?

What Does Twitter's IPO Mean For Marketers?As the buzz around the Twitter IPO begins to subside, forward-thinking marketers continue to ask the question, “How will the IPO impact my marketing efforts on the platform?”

One thing we know for sure is that once Twitter goes public there will be much more pressure from stockholders to generate revenue. This is great news for businesses and marketers as we should expect to see more products from Twitter that will allow us to connect, influence, and engage our audiences on the platform (and beyond).

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Please, Stop With The Inspirational Quotes On Twitter

It might seem a bit hypocritical to use an inspirational quote to show why inspirational quotes are extremely overdone on Twitter, but bear with me. “Well done is greater than well said” goes the quote. And it sorta fits: You don’t need to use quotes to get your message across on Twitter. Use your own words! Do your own thinking rather than saying someone else’s words.

But some of you might say I’m reaching here, and you’d be right. The quote kind of works, but only because you did a little mental gymnastics and made it work. And so it goes with most of the overused, underwhelming quotes I see on Twitter.

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Opinion: Why Twitter Needs To Clamp Down On Fake Followers, Now

Guess how many Twitter followers I have? Go on, take a guess! As of this week, I’m sitting at 2,102.

Whether that number seems pitifully small or astoundingly large to you, the fact is I earned each and every one of those followers.

Now, if I was on Twitter just to get more followers (which is a bad, bad strategy), I could have 21,020 followers. Or even 210,200 followers… within a matter of days. If I really wanted more followers, I could get them. Right now.

But those followers would be fake accounts, useful only as a shallow badge of “honor” that I could brag about and use to impress potential clients or competitors. And herein lies the danger of fake accounts: they’re shallow, useless, and ultimately they damage the brand credibility of every single one of us who actually works hard to build up a genuine – and real – following on Twitter.

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