By Lauren Dugan on November 30, 2013 10:00 AM
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While Breaking Bad ended only a few weeks ago, the buzz is still going strong on the Twitter sphere. Clips and remixes of many of the ending’s best moments are still going viral – people can’t get enough of that show.
When you listen to Breaking Bad creator Vince Gilligan, discuss his relationship to his fans, he has a notorious no-web policy. He doesn’t read a single tweet or Facebook message. He explains that it’s not because of some moral principle, but rather because he’s honest with himself and knows even if 99 tweets are positive, it’s that 100th that will bother him. That’s a problem for social media in general – it’s clear that we are more afraid of criticism than we are buoyed by positive feedback.
As the buzz around the Twitter IPO begins to subside, forward-thinking marketers continue to ask the question, “How will the IPO impact my marketing efforts on the platform?”
One thing we know for sure is that once Twitter goes public there will be much more pressure from stockholders to generate revenue. This is great news for businesses and marketers as we should expect to see more products from Twitter that will allow us to connect, influence, and engage our audiences on the platform (and beyond).
It might seem a bit hypocritical to use an inspirational quote to show why inspirational quotes are extremely overdone on Twitter, but bear with me. “Well done is greater than well said” goes the quote. And it sorta fits: You don’t need to use quotes to get your message across on Twitter. Use your own words! Do your own thinking rather than saying someone else’s words.
But some of you might say I’m reaching here, and you’d be right. The quote kind of works, but only because you did a little mental gymnastics and made it work. And so it goes with most of the overused, underwhelming quotes I see on Twitter.
Guess how many Twitter followers I have? Go on, take a guess! As of this week, I’m sitting at 2,102.
Whether that number seems pitifully small or astoundingly large to you, the fact is I earned each and every one of those followers.
Now, if I was on Twitter just to get more followers (which is a bad, bad strategy), I could have 21,020 followers. Or even 210,200 followers… within a matter of days. If I really wanted more followers, I could get them. Right now.
But those followers would be fake accounts, useful only as a shallow badge of “honor” that I could brag about and use to impress potential clients or competitors. And herein lies the danger of fake accounts: they’re shallow, useless, and ultimately they damage the brand credibility of every single one of us who actually works hard to build up a genuine – and real – following on Twitter.
To be successful on Twitter – whether you’re tweeting on behalf of a major brand, a small business, or yourself – requires a well-thought-out content strategy.
Why are you tweeting? When are you tweeting? To whom? How will you measure success?
Even when you’ve crafted that solid tweeting strategy – committing to practicing great social customer service, pushing out high-quality content, and pulling in new followers with engaging tweets – success may still be beyond reach.
And here’s the one reason why.
New people join Twitter every day, from celebrities and religious figures to politicians and your Aunt Gertrude (and she’s following you).
But there are still some holdouts who would make the Twitterverse just thatmuch better with their presence. Can you think of a few folks who fit that description? TIME came up with a list – and we have a few to add.
During President Obama’s State of the Union address in February, Rep. Steve Cohen (D-Tenn.) was observed by the media sending questionable tweets, then deleting them from his Twitter profile.
PR Daily dove into Cohen’s reasoning behind his tweet and delete “strategy,” if it can be called that.
But the bigger question is whether or not this tweeting and deleting thing is a new, viable way to approach Twitter.
It seems the popular micro-blogging service Twitter has something up its sleeve and is about to make the jump from micro-blogging to a full-fledged media platform.
We know that Twitter is currently in talks with media industry giant Viacom over a deal that could begin in mid-May. The deal would bring TV clips and advertisements to Twitter in exchange for a cut of the ad revenue – reported to be a 50/50 split. Partnering with media giants isn’t new for Twitter. It already has arrangements with The Weather Channel, ESPN and Turner Broadcasting System (TBS), but what Viacom (and a NBC Universal) could bring is some of the most popular content online, such as HULU videos or major sporting events.
Here’s what the deal leads us to believe.
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