By Mary Long on May 24, 2012 9:00 PM
We all know that attention spans are shrinking and traditional book sales are declining, but are we really at the point where people want to read a book posted one tweet at a time?
Pulitzer Prize-winning author Jennifer Egan is counting on it – and plans to begin publishing her newest novel, Black Box, on Twitter this week.
Read more

Launch a social media campaign that will build your brand and deliver results in our online
Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more.
Read the reviews.
By Lauren Dugan on May 24, 2012 12:00 PM
Twitter lets you connect to your potential customers, but it’s up to you to engage them and generate interest in your brand. How do you get them talking? Hold a contest! People love winning things, even if the prize is just a retweet.
Binkd Promotion is a Twitter contest app that can help you get your brand’s message to go viral by creating unique contests to get people voting on, retweeting, mentioning and sharing your content.
Read more
By Mary Long on May 23, 2012 9:30 PM
Have you ever seen racist tweets and thought to yourself, “Man, I wish someone would call them out for that!” Your prayers have been answered.
There’s a Twitter handle, @alittleracist, run by some anonymous man in the UK (according to the corresponding website). The account “calls out racism, xenophobia, and stereotyping on Twitter. Because, well, someone has to do it.” Amen to that!
Read more
By Mary Long on May 22, 2012 2:00 PM
Have you ever wondered what Twitter would sound like if tweets could be translated into music? Would it be a high-pitched “Eeeee!” thanks to the many millions of Beliebers tweeting nonstop? Or maybe it would be a “beep-bop-boop” robotic sound to account for all the spammer-style bot accounts?
The Listening Machine has decided to find out. And the sound is . . . unexpected. And worth a moment of your time to pop on and listen in.
Read more
By Lauren Dugan on May 18, 2012 12:00 PM
It’s time for some Friday fun: Twitter-inspired music videos! Take a few minutes and sneak in these poppy, chirpy tunes between meetings, or save them for when you’re home from work. They’ll show you why some people love Twitter so much, and could even convert you if you’re on the fence. Enjoy!
Read more
By Lauren Dugan on May 17, 2012 10:00 AM
What news sites do the British read most? Is it BBC News and The Telegraph? Or are they more into The Sun and The Independent? There are plenty of news outlets battling it out for online eyeballs in the UK, and The Guardian has put together an interactive map of the top-shared news sources in the UK, courtesy of Twitter data, to see which ones come out on top.
Read more
By Lauren Dugan on May 15, 2012 12:00 PM
There are lots of parody and humor accounts on Twitter, but this one should appeal to fans of 70-style shag carpets and whiskey sours: Anchorman Ron Burgundy has signed up for Twitter.
Read more
By Lauren Dugan on May 11, 2012 12:00 PM
Meet Pentametron. He’s a robotic Twitter account, but he’s not part of the spam variety – he turns tweets into Shakespeare-like poetry, using an algorithm to seek out and retweet the most poetic of our 140-character musings.
Read more
By Lauren Dugan on May 10, 2012 12:00 PM
Twitter is a “sublime, mighty community” warming the hearts and souls of Americans. Well, at least in the sweet and sappy marketing language of the 1950s it is.
Read more
By Lauren Dugan on May 7, 2012 10:00 AM
Humans have always had a fascination with space, from our early hunter-gatherer days of using constellations to navigate to broadcasting a Beatles song into deep space. And now, it looks like we’re going to start tweeting… to aliens.
Read more