Twitter’s betting big on television.
How big? As the second screen becomes more and more important (and significant) for TV networks – upwards of 80 percent of U.S. viewers have used smartphones or other portable devices while watching TV – Twitter has aggressively positioned itself to take full advantage, both from the cross-correlation of eyeballs, and to scoop up as many marketing dollars as possible.
Join John Wooden, Director Strategy and Production at CONAN, Cait Hood, VP of Social Media at Fox Broadcasting, Robert Hayes, Executive Vice President, Digital Media at NBC Entertainment and others at Lost Remote, the first and largest industry site dedicated to social TV, which is bringing its hit conference to the West Coast.
In their exciting session, The Future of Social TV: What Networks are Planning for the Spring and Summer TV Season, these Shorty Industry Award finalists and winners from TV networks will each present a breaking piece of news in social TV for their network, followed by a brief Q&A on how to run a successful campaign.