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How To Use Twitter To Network With Your Local Community

How To Use Twitter To Network With Your Local Community

If you have a local business, there’s no reason why you shouldn’t be connected to local customers. But some business owners find it difficult to not only locate, but also network effectively with their local community.

Here are some tips for businesses looking to enhance their local presence on Twitter.

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How To Add More Personality To Your Tweets

How To Add More Personality To Your Tweets

As much as Twitter is a fantastic place to learn and share information, one of the most exciting things about it is how it lends itself to networking.

New relationships, genuine leads and engaged customers can all blossom from consistent Twitter use. But in order to really shine, you’ve got to be you on Twitter – you have to interject your own personality into your tweets.

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How To Use Data To Create A Fool-Proof Tweet Calendar

Let’s say your business sends, maybe, four original tweets per day. You participate in one or two back-and-forth exchanges of about three tweets each. And you retweet twice.

That simple activity adds up to nine tweets per day. Or 45 tweets per week. Or 180 tweets per month. And that’s not event all that active in Twitter terms. How are you keeping track of it all?

Hopefully you didn’t sheepishly answer “We don’t.” But if you did, there’s help.

By simply accessing the data freely available to you on Twitter and through third-parties, you can create a Tweet Calendar that will keep your content organized, on-message, and ensure that all team members are on the same page.

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Four Months Later, Vine Is Earning Its Keep [VIDEO]

When Vine was first announced in late January, the initial reaction was lukewarm and filled with uncertainty about what it would mean for marketers and brands as they attempted to weave to the videos into their social marketing mix.

But time has shown the tool can provide a good change of pace and be an effective engagement tactic for any brand.

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Twitter Makes It Easier Than Ever To Ditch The Egg Avatar [VIDEO]

You know a picture is worth a thousand tweets, right? Well it is.

And if the first picture folks are seeing from YOU is that ridiculous egg avatar, you’ll be facing an uphill battle against absurdity to counter that negative impression.

Wouldn’t it be better to update your profile images to something a bit less spammy ahead of that? Twitter thinks so. And they’ve made it easier than ever to update those pics.

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Twitter Business Tools, Tips And Tactics

Have you signed up for Twitter and that’s about as far as you got?

Or maybe you’re using it, but not seeing results and just doing know where to start?

If you join us for the AllTwitter Marketing Conference next month, you’ll not only learn where to start – you’ll leave a pro (especially if you pay close attention during the panel I’m moderating).

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The Real Reason You’re Not Getting Retweeted

Sometimes, tweeting can feel like you’re sending dispatches into the Internet abyss. After all, every couple days, over one billion tweets are sent across the social network. So how do you ensure that your tweets travel as far as they can? First, make sure you’re not committing one of these common rookie mistakes:

3. You don’t have the right followers

When it comes to Twitter, it’s not just the quantity of your followers that counts but also the quality of your followers. “The more influential followers you have, the more likely you are to get to retweets,” said Sree Sreenivasan, Columbia University’s chief digital officer and a digital media professor at its journalism school.

Your followers’ followers can actually have a profound impact on the distance your tweets can go. “Think about the folks that are following you and who are following them,” Sreenivasan said.

Get four more tips in The Real Reason You’re Not Getting Retweeted.

Mona Zhang

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Latest Twitter Craze: Favoriting Tweets To Increase Follower Count

Have you noticed your tweets are being “favorited” more often on Twitter lately? Or are you one of the folks responsible for this favoriting uptick?

If you haven’t noticed it yet, you will. Favoriting tweets is quickly becoming a “thing” on Twitter – and some folks swear it’s more effective than ads when it comes to growing your Twitter following.

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How To Create Your Own Twitter Apps For Free

Want to create a Twitter app for free? You can learn how to manipulate Twitter’s Application Programming Interface (API), using the free resource we’re going to tell you about.

It will take you a little time to learn, but it’s time much better spent when compared to how you currently spend time online: reading or writing long status updates on Facebook and Instagramming your lunch.

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Social Media Monitoring And Sentiment Analysis For ‘Socially Intelligent Organizations’ [VIDEO]

Is your business “socially intelligent?”

If you’re not monitoring social media in a way that goes beyond @mentions, the answer is no. And even if you’re doing THAT, you’re probably not at the top of your game when it comes to sentiment analysis.

But these folks are. And fortunately for you, they’re offering their services. Read more

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