How To

When you think of Twitter, making sales isn’t the first thing that pops into your mind. After all, how can you sell anything on a social network where most people do nothing but talk about themselves?

You sell because they talk about themselves!
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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

Twitter went through a major redesign this year, going from “New Twitter” to the current version called “Let’s Fly”.

This change included more than just some a top navigation and layout: it altered the dimensions of your Twitter home page and profile, so your old Twitter background might no longer be the right fit.

We’ve put together this basic guide to creating a killer Twitter background for Let’s Fly, so you can continue to brand yourself effectively and attract more followers in the process.
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There’s nothing more hated than a pushy salesman on Twitter. So avoid going overboard trying to “sell” your online story to garner engagement. Instead, says Will Scott, CEO of Search Influence, hone in on the concepts your stories stand for.

“People won’t typically ‘like’ your product. They’re going to like ideas, emotions and causes for which your product may stand,” said Scott.

Sara Wilson, a senior editor for The Huffington Post, suggests skipping the headline altogether when constructing a related tweet. “Make it personal. Tweet a question, a joke, a hint of what’s to come,” she said. “Make it conversational; it should not seem like it’s coming from a bot.”

Get more strategies in 9 Ways to Get More Comments, Tweets and Likes for Your Story.

In our recent post describing how Twitter could stick it to Facebook, we linked to an article that mentioned a new Facebook app called, Twittus. Twittus, like the native Twitter app, posts tweets to your Facebook Timeline. But thanks to leveraging Facebook’s Open Graph, it does quite a bit more.

We’ve been exploring Twittus since that last post and wanted to share some features this nifty little tool has to offer.
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Win a free iPad 3! Have you seen the nasty things people are saying about you on blogs? Try this new antivirus software for free!

Have you seen any of these tweets lately? They’re most likely spam, and they’re quite the epidemic on Twitter. The company is trying to fight spammy content like this that contains deceptive marketing or malware links, but you can help, too.

Here’s how to report spam tweets in a few simple steps:
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Earlier this week, Twitter announced that it would allow individuals, developers, small businesses and corporations to buy access to historical tweets – a fact that has privacy advocates’ hackles up.

If you’re concerned with who’s reading your old tweets, here’s how to delete them and protect them from prying eyes.
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If you are one of the 78% of Twitter users who rely heavily on Twitter.com to access tweets and timelines, chances are you’re missing out on some pretty important features of the microblogging service. That’s where HootSuite comes in. We’ve got the tips and tricks you need to make the most of this third-party Twitter management tool so you can get the most out of your Twitter experience.
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You can use Twitter to sell a product, to create your brand or to become part of a community of experts – but if you don’t stand out from the crowd, you’ll quickly get frustrated. Increasing your follower count, and keeping them engaged, is all about adding something new to a conversation and making yourself heard. Here’s five ways to stand out on Twitter that you can implement today.
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If you’ve been using Twitter for a long time, you’ve likely noticed that certain hashtags crop up every few days or weeks, and then die down again. More likely than not, what you’re witnessing here is a hashtag chat – a scheduled chat amongst Twitter users that revolves around a hashtag.
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You don’t have to have a huge social media budget or a dozen employees to keep track of the conversation on Twitter. All it takes is a little strategy and some research, and you’ve got a powerful way to see what people are saying about you, your competitors, your industry and your brand.
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