Remember the McDonald’s #McFail?
Of course you do. Early last year the hamburger giant asked Twitter users to share their positive experiences about McDonald’s around the hashtag #McDStories. The campaign was heavily promoted, and the big chiefs at McDonald’s probably couldn’t wait to retweet all the goodness that was guaranteed to flood in.
Did you know that U.S. retail mobile-commerce sales are predicted to reach $38.4 billion this year?
What about that 49% of consumers buy a product based on a positive social media post (up from 20% in 2010)?
Strategic America created an infographic to examine advertising trends in six major areas: direct mail, Internet, search, email, mobile and social media.
What was the social buzz around Twitter’s IPO? How did it compare to Facebook’s? Who’s doing the buzzing? These questions and more are answered in the huge info-packed infographic below.
The hashtag as we know it was born in August 2007, when designer Chris Messina, the self-described “hash godfather,” asked his Twitter followers what they thought of using the pound sign to group conversations on Twitter.
Six years later, hashtags are completely integral to social media, having spread beyond Twitter to Facebook, Google+, Pinterest, Instagram and even farther (including real-world conversations). Hashtags add context, humor, organization and the potential for virality to your tweets.
But what was the life of the hashtag before Twitter made it famous?
Twitter’s IPO took place earlier today and, so far at least, it’s been a big success. The stock saw a nice 73 percent pop on the opening and while it hasn’t quite scaled the $70-80 heights that some analysts were predicting, its current levels of $45/$46 gives Twitter a market capitalisation of some $25 billion.