Social Media And The Growth Of Mobile Marketing [INFOGRAPHIC]
Did you know that the mobile web is expected to reach nearly two billion users by 2015, which will outrank desktop usage?
Mobile is big, and it’s getting bigger. For marketers, this presents new challenges. While the gender split between mobile users is almost equal, men and women use their phones differently when it comes to shopping. Moreover, while more than a third of mobile users social network on their phones, the smaller screen size limits a brand’s effectiveness to display an ad, certainly in a way that will be welcomed by their target audience.
This won’t stop them from trying, though – mobile advertising is on track to pass $5 billion by 2015.
Launch a social media campaign that will build your brand and deliver results in our online
Did you know that more than 60 percent of UK smartphone owners use their device to access social media sites such as Twitter and Facebook?
Measuring the return on investment (ROI) of your social media strategy is something that still frustrates a lot of brands and marketers – studies have shown that just
The much-anticipated video game Diablo III was released on Tuesday. But most players haven’t been able to actually play the game yet – and they’re voicing their complaints on Twitter.
Did you know that a quarter of Twitter users currently connect with brands on Twitter, and over one-third do so to receive promotions and discounts?
Did you know that some 53 percent of businesses are now using social media, and 88 percent of these say that exposure is the biggest benefit?
Twitter is a great tool for reaching out to your customers and brand ambassadors, but it’s not the only one in your toolbox. In fact, some data suggests that Twitter does not drive high volume sales, and thus should only be a small part of your marketing efforts.
Did you know that recent data showed that 90 percent of marketers are now using social media channels such as Twitter and Facebook for their business, and 93 percent of those rated these tools as “important”?
Pepsi is teaming up with Twitter to bring live concerts from some of today’s hottest artists to its followers, in an effort to knock its rival Coca-cola from the top spot as king of the cola world.



Nadine Cheung
Editor, The Job Post
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