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Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]

Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]

58 percent of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014, reveals a new study.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]

Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]

Twitter is expected to earn £96.9 million this year in the United Kingdom, of which £90 million will come directly from advertising – more than doubling the company’s ad income from 2013 – reports eMarketer.

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7 Social Media Marketing Trends For 2014 [INFOGRAPHIC]

7 Social Media Marketing Trends For 2014 [INFOGRAPHIC]

Did you know that 92 percent of marketers say that their social media efforts have generated more exposure for their businesses?

Indeed, it’s the main benefit of social media marketing. So what else is trending in 2014?

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Get $50 OFF Social Media Strategy Boot Camp

Get $50 OFF Social Media Strategy Boot Camp

Take an extra $50 OFF registration for MediabistroEDU’s brand new online boot camp Social Media Strategy Boot Camp with code STRAT50! Early Bird Pricing ends May 16 so register now to get a total of $100 OFF this online event before pricing goes back up.

Through a series of weeklong webcasts starting on June 23, you will hear from some of the biggest brands in social and commerce including, Gilt Groupe, GE, Microsoft/Bing, and DragonSearch. Learn the best methods to be successful on social, how to develop a strategy plan across multiple platforms, key metrics and analytics, and how to take advantage of emerging trends that will shape the future of social. View the full agenda here.

Whether you’re a recent college graduate, a small business owner, or a social media manager, this interactive online event will teach you the best methods to develop a complete social media strategy. Hurry and register before May 16 to save $100 with Early Bird Pricing and the promo code STRAT50 - register now!

Web, Mobile, Email, Apps, Social Media – Your Digital Marketing Road Map [INFOGRAPHIC]

Web, Mobile, Email, Apps, Social Media - Your Digital Marketing Road Map [INFOGRAPHIC]

So you’ve got some products and services that are going to change the world.

Brilliant. Now, you need a website. That’s your online identity, after all. It has to be mobile-friendly, of course, and you might want to think about an app.

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Twitter Improves Geo-Targeting Options For UK Advertisers

Twitter Improves Geo-Targeting Options For UK Advertisers

Twitter’s range of promoted products are an effective tool for driving awareness of products and services (as well as your @brandname) on Twitter, but for local businesses in the United Kingdom the geo-targeting options have always been pretty limited unless you’re in a major city.

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Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

Interaction, Influence And Traffic Rated Top Engagement Goals For Digital Marketers [STUDY]

As a social media marketer who manages updates and strategy for a top brand, what are your most important metrics for measuring engagement rates within your campaigns?

If you’re like eight in 10 of your peers it’s user interaction that’s your top priority, ahead of reaching influencers and driving website traffic, reveals a new study.

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Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY]

Half Of Content Marketers Believe Social Media Is Their Most Effective Business Strategy [STUDY]

71 percent of companies use social media for content marketing, with more than half (53 percent) viewing it as the most effective strategy for their business, reveals a new study.

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How To Integrate Social Media Into Big Events [INFOGRAPHIC]

How To Integrate Social Media Into Big Events [INFOGRAPHIC]

Using social media to raise awareness of, drive signups and organise your event is not only smart but absolutely a proven technique, with every major show around the world utilising platforms such as Twitter, Facebook, Instagram, Vine and Pinterest to power the big day.

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The Year Of The Social Small Business [INFOGRAPHIC]

The Year Of The Social Small Business [INFOGRAPHIC]

Did you know that 9 in 10 small to medium-sized businesses (SMBs) use or plan to use social media in 2014?

Which is good news for everyone, as SMBs drive the economy, creating 6 out of every 10 new jobs while contributing $3 trillion in revenue in North America alone last year.

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