Did you know that 80 percent of business to business (B2B) marketers use Twitter, and 56 percent planned to expand their social media budgets in 2013?

But it’s not all social. Indeed, far from it: B2B marketers use, on average, twelve different content marketing tactics, including blogs, video, search marketing and mobile.

Read more

How do you measure social media ROI?

While social media marketing, as a concept, is less than a decade old, best practices for generating and measuring return on investment have proven particularly difficult nuts to crack.

So how are brands defining goals?

Read more

Did you know that 90 percent of information transmitted to the brain is visual, and that we process images 60,000 times faster than plain text?

For social media marketers, this is, of course, massively important. By using photos and videos in your campaigns you can dramatically increase user engagement and ROI – on Facebook, photos are Liked more than twice as often as text updates, and some 700 videos are shared on Twitter each and every minute.

Read more

Did you know that the likelihood of a consumer making a purchase increases when the user has a social connection with a brand or its products?

We’re talking big numbers here, too – a wide variety of social activities (such as sharing and recommendations) drive sales, and fans of brands are 51 percent more likely to buy than non-fans.

Read more

Did you know that 87 percent of business to business (B2B) marketers now use social media?

And with good reason: social media is one of the most effective marketing tactics in the arsenal of the B2B brand, with these firms using platforms such as Twitter, Facebook and LinkedIn to raise awareness (79 percent), acquire customers (74 percent) and generate leads (71 percent).

Read more

Where is your company investing in social media over the next year?

According to a new survey by The Creative Group, more than six in ten (62 percent) of marketers say that they expect their firm to increase their spend on Facebook marketing in the coming 12 months, compared to slightly less than half (48 percent) for Twitter.

Read more

Seeing as 96% of smartphone users text message, and 98% of text messages are read compared to 29% of tweets and 12% of Facebook posts, SMS marketing is naturally a rich field of potential for digital marketers.

SMS marketing company TextSprout published the following infographic to explore the successes of text marketing.

Read more

Did you know that studies have shown that more than one in three (34 percent) of marketers have generated leads through Twitter? Or that brands that have 1,000 or more Likes on their Facebook Page experience a traffic increase of 185 percent?

What if I told you that 57 percent of companies have acquired a customer via their blog, or that one in five spend at least one hour each week engaging with marketing emails?

Read more

Marketers can now “listen” to about a billion additional social media users, thanks to Salesforce Marketing Cloud’s newly added Radian6 listening coverage for the Russian and Chinese markets.

Salesforce Marketing Cloud, one of Twitter’s second wave of Certified Products, achieved the new listening functionality through partnerships with the major networks in both countries – Sina Weibo and Tencent in China, VKontakte in Russia.

Read more

Social media has proven itself to be particularly effective at generating leads, which is good news for marketers, and any business or brand looking to use platforms such as Twitter, Facebook and LinkedIn to attract and acquire new customers.

It takes work, and it takes time, but the effort definitely pays off: 34 percent of marketers say that they have generated leads using Twitter, and 20 percent have gone on to close that deal.

Read more