So you’ve got some products and services that are going to change the world.
Brilliant. Now, you need a website. That’s your online identity, after all. It has to be mobile-friendly, of course, and you might want to think about an app.
Twitter’s range of promoted products are an effective tool for driving awareness of products and services (as well as your @brandname) on Twitter, but for local businesses in the United Kingdom the geo-targeting options have always been pretty limited unless you’re in a major city.
As a social media marketer who manages updates and strategy for a top brand, what are your most important metrics for measuring engagement rates within your campaigns?
If you’re like eight in 10 of your peers it’s user interaction that’s your top priority, ahead of reaching influencers and driving website traffic, reveals a new study.
Did you know that in 2014 brands are forecast to spend $135 billion on new digital marketing collateral, with internet marketing expected to account for 25 percent of the entire advertising market by 2015?
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