Marketing

Did you know that the mobile web is expected to reach nearly two billion users by 2015, which will outrank desktop usage?

Mobile is big, and it’s getting bigger. For marketers, this presents new challenges. While the gender split between mobile users is almost equal, men and women use their phones differently when it comes to shopping. Moreover, while more than a third of mobile users social network on their phones, the smaller screen size limits a brand’s effectiveness to display an ad, certainly in a way that will be welcomed by their target audience.

This won’t stop them from trying, though – mobile advertising is on track to pass $5 billion by 2015.

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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

Did you know that more than 60 percent of UK smartphone owners use their device to access social media sites such as Twitter and Facebook?

This places social networking at the very top of the mobile space, ahead of games and even listening to music. Typically, users aren’t sat in front of their desks all day, but they do take their phones with them wherever they go. Which, of course, presents a new opportunity for brands to bombard them with advertisements and marketing messages.

So, here’s the billion dollar question: how do consumers feel about that?

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Measuring the return on investment (ROI) of your social media strategy is something that still frustrates a lot of brands and marketers – studies have shown that just 10 percent of marketing decision makers in the UK monitor their Twitter and Facebook ROI, and of the 53 percent of businesses that are now using social media, 88 percent cited exposure as the single biggest benefit.

Which, of course, while nice, isn’t strictly ROI in the bottom line sense of the term. So, is true social ROI an elusive myth, or have the rules changed and we’re looking at all of this the wrong way?

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The much-anticipated video game Diablo III was released on Tuesday. But most players haven’t been able to actually play the game yet – and they’re voicing their complaints on Twitter.
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Did you know that a quarter of Twitter users currently connect with brands on Twitter, and over one-third do so to receive promotions and discounts?

The benefits of using Twitter for businesses are numerous. Marketers can use the platform to share content and links, sending traffic back to their e-commerce website or blog, track industry buzz, network and engage, provide customer support and, vitally, position their brand’s message directly in front of advocates and fans.

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In less than a decade social media channels such as Twitter and Facebook have rapidly integrated themselves into our everyday personal and professional lives, and no industry has been impacted quite as much as marketing.

Indeed, your common or garden ad man is more than twice as likely to be active on Twitter than a “normal” person, and 92 percent are using the micro-blogging network to follow brands (compared with just 33 percent of regular folk). This trend continues (with differing ratios) on Facebook, Pinterest, Instagram, Tumblr and Spotify.

They’re even (gasp) using Google+.

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Did you know that some 53 percent of businesses are now using social media, and 88 percent of these say that exposure is the biggest benefit?

While measuring the return on investment (ROI) of social media has always been problematic (certainly when concerned specifically with the bottom line), marketers have been bullish about other benefits, such as digital footfall – recent studies have shown that, applied correctly, a strong social media campaign can increase website traffic by up to 300 percent.

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Twitter is a great tool for reaching out to your customers and brand ambassadors, but it’s not the only one in your toolbox. In fact, some data suggests that Twitter does not drive high volume sales, and thus should only be a small part of your marketing efforts.
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Did you know that recent data showed that 90 percent of marketers are now using social media channels such as Twitter and Facebook for their business, and 93 percent of those rated these tools as “important”?

Brands of all sizes are now leveraging online communities to generate business exposure, increase website traffic and even improve search rankings, but what about sales?

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Pepsi is teaming up with Twitter to bring live concerts from some of today’s hottest artists to its followers, in an effort to knock its rival Coca-cola from the top spot as king of the cola world.
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