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Mobile

28 Million Will Use Twitter On Mobile At Least Monthly This Year, Up 22% From 2012

New data from eMarketer dives into mobile usage of Twitter and Facebook, demonstrating the growing importance of mobile for social networks.

According to the eMarketer research, its first-ever stab at estimating Twitter usage on mobile phones, 28 million people will use Twitter on their mobile phones at least monthly this year, up 22% over 2012 figures.

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Mobile Marketing In 2013 [INFOGRAPHIC]

Mobile marketing is having a moment.

With more than 1 billion smartphone users around the world and 80% of those users accessing social networks via their phones, mobile is now an essential player in digital marketing.

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Twitter Taking Mobile Advertising By Storm And Invading Google’s Turf

Mobile advertising WAS controlled by Google and Apple and other ‘mobile ad networks,’ but not any more!

Google still dominates the market with gross market share of 79%, but Twitter is coming at ‘cha Google Monster. Let the turf wars begin!

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79% Of People 18-44 Have Their Smartphones With Them 22 Hours A Day [STUDY]

Quick: what’s the first thing you do when you wake up?

Yawn? Hit the snooze button? Go to the bathroom? Brush your teeth?

If you’re like 80% of 18-44-year-olds, the answer is “check my smartphone.”

A new IDC Research report, conducted online with data from 7,446 Android and iPhone users ages 18 to 44 during a week in March, reveals some eye-opening mobile social media intel.

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The Rise Of Social Media Apps [INFOGRAPHIC]

Did you know that the time spent using social media apps on mobile devices grew by an incredible 387 percent between December 2011 and December 2012?

Indeed, use of social media mobile software (such as the official Facebook and Twitter clients) led all types of apps in overall usage growth, beating media/entertainment (+268 percent) and shopping (+247 percent) apps into second and third place respectively.

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