Since launching its advertising platform three years ago, Twitter evolved its offerings at a staggering pace. Due to the lack of data it requires users to provide, Twitter may lag behind Facebook in demographic targeting, but has and will continue to use its real-time nature as a key differentiator from competitors in the social media advertising space.

Here’s a quick refresher on the targeting options Twitter currently offers for its Promoted Tweets products:

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Do you post about the weather on Twitter? Or check Twitter during extreme weather to get the latest updates?

Twitter (and The Weather Channel) are counting on it. And they’ve devised a way to cash in, while giving advertisers more targeted bang for their buck.

Let’s just hope they’ve thought it through!

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Did you know that shoppers exposed to brand tweets are more likely to visit brand sites? They’re also more likely to consider that brand when they’re ready to buy and – guess what? They’re also more likely to make a purchase.

That’s all according to a study recently performed (and just published) by Twitter (more on THAT below).

And fortunately, this all coincides with Twitter’s updated ad center so you can better track the potential shoppers that are exposed to your marvelousness.

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Want to know how effective your brand is on Twitter? Even better – want to know how to improve your brand’s impact on the platform as well?

Well, your favorite microblogging platform just released a survey tool that could take audience targeting to the next level.

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It wasn’t too long ago that promoted trends would run you around $100-$120k. And when they initially came out, you could snag one for a mere $70-$80k!

But not anymore. If you want a promoted trend these days, be prepared to fork over $200k.

Does that sound like something for only the “cash crazy” to consider? Maybe . . . or maybe it’s an investment you can’t afford NOT to make.

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So your business isn’t big enough to buy a commercial on Super Bowl Sunday, hmm? Don’t despair, most businesses aren’t.

But do you know what the smart businesses do instead? They take advantage of Super Bowl buzz on Twitter – and you can too. And you can even do it for free.

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If you’ve ever considered purchasing a bulk order of followers to beef up your Twitter presence, we have another alternative for your to consider: promoting your account.

Why consider this? Outside of being laughed out of the virtual room once your account’s “Fake Followers” are exposed, promoting your account won’t put your Twitter in jeopardy if you get caught.

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Some days, Twitter’s trending topics provide a snapshot of what’s wrong with the world, like when #smackthatass or something similar trends. It takes a LOT of participants for it to trend.

But for the most part, Twitter trends track the pulse of the Web. And now advertisers can tap into that phenomenon – and it doesn’t get better than that!

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Attention small businesses!

If you’ve been wanting to try out Twitter’s advertising capabilities, but were unwilling to devote your limited marketing resources to tweets, now is the time to reconsider.

Twitter is giving away $100 in advertising credits to the first 10,000 small businesses to apply (and qualify).

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A new survey suggests that social media users who see brand advertisement on Twitter and Facebook might actually become more negative towards those brands.
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