Have you heard? Social media is changing the world.

In business, brands are using platforms such as Twitter and Facebook to raise awareness of product and services, drive engagement and boost website footfall and sales. Increasingly, they’re also using these channels for customer service, with firms that excel in this area often enjoying a trickle-down effect on their bottom line.

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When you’re new to social media, setting up your Twitter or Facebook profile can be a little overwhelming.

The basics of your account can be quickly mastered, but figuring out the heights and widths of all the images you will need to make your social outposts look awesome is a time-consuming and, unfortunately, often instantly forgettable business.

This is true for veterans, too. And it gets a heck of a lot more complicated when you start rolling out your Google+, LinkedIn and YouTube channels, and those images. Where on earth do you begin?

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So you’ve setup your Twitter profile, put the finishing touches on your Facebook Page and started to experiment with Pinterest and Instagram.

Now: how do you go about creating great content?

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If you’re in the business of using social media for business, then it’s important that you educate yourself on which social platforms are right for your industry and how you can best use these channels to maximise brand awareness and exposure, generate leads, drive website traffic and, ultimately, convert that interest into sales.

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Question: how do you boost engagement levels on Twitter and Facebook?

Answer: write better tweets and status updates.

By posting interesting facts, sharing tips and images, inspiring action and proactively asking your fans and followers to comment, you can dramatically improve your social media response rates. And once that’s in place, a healthy bump in ROI shouldn’t be too far behind.

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Did you know that a recent study revealed that almost four-in-five customers believe that social media will be the next tier of customer service.

Moreover, 48 percent now expect brands to provide customer service on social networks, and close to nine-in-ten (88 percent) are less likely to buy from companies who leave social media complaints unanswered.

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How much time do you spend using social media?

If you’re anything like what’s increasingly becoming any other normal person, the answer to this question is two-fold: one, you’re using it a lot, and two, the time you’re spending on these channels is getting bigger all the time.

And if you’re using platforms such as Twitter and Facebook for business, as well as personal, you’re probably almost always using social media. So… how do you find the balance?

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