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Social Media Tips

6 Social Media Mistakes That Are Costing You a Job

6 Social Media Mistakes That Are Costing You a Job

Earlier today we looked a new study from Jobvite, which found that 73 percent of recruiters plan to increase their investment in social media.

The survey also revealed another interesting tidbit: 93 percent of recruiters review a candidate’s social media accounts being a hiring decision, with 61 percent reconsidering an applicant because of something negative on their profile.

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Which Words Drive the Most Engagement on Facebook, Twitter, Google+, LinkedIn & Blogs?

Which Words Drive the Most Engagement on Facebook, Twitter, Google+, LinkedIn & Blogs?

Here’s the million dollar social media question: how do you get more retweets, Likes and shares on Twitter, Facebook and Google+?

Answer: by using the right words.

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Reach Your Goals With This Social Media Posting Playbook [INFOGRAPHIC]

Reach Your Goals With This Social Media Posting Playbook [INFOGRAPHIC]

Social media success can sometimes feel like a bit of a lottery.

Random, even.

A tweet that you wrote yesterday seemed to resonate with everyone and got shared to the moon. And then, today? Nothing. What’s going on?

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13 Tips for Integrating Social Media and Email Marketing [INFOGRAPHIC]

13 Tips for Integrating Social Media and Email Marketing [INFOGRAPHIC]

Remember when social media was going to be the death of email?

That hasn’t happened. Far from it, in fact – social media has revolutionised the online presence of many brands, while email marketing continues to go from strength to strength. But you know what works really, really well? When you combine the two.

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The Absolute Beginner’s Guide to Social Media Marketing [INFOGRAPHIC]

The Absolute Beginner's Guide to Social Media Marketing [INFOGRAPHIC]

Social media comes with a pretty steep learning curve, particularly for businesses.

There’s just so much to figure out. For example, how frequently should you post? How much work does it take each week before you see results? What are the right types of images to use on your social profiles? Is it okay to actively sell your products and services – and if so, how often?

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Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet

Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet

So you want to use social media to market your brand? Sounds like a smart plan. The top sites collectively have billions of people actively using their platforms each and every day, and many of them come armed with credit cards.

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How to Remove Your Embarrassing Photos From Social Media [INFOGRAPHIC]

How to Remove Your Embarrassing Photos From Social Media [INFOGRAPHIC]

You see, the thing about the internet is that it’s forever.

When something is published online, it’s there for keeps. Everybody can look at it. Everybody can comment on it. And everybody can share it. And social media has made this worse.

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9 Ways to Refresh Your Social Media Strategy [INFOGRAPHIC]

9 Ways to Refresh Your Social Media Strategy [INFOGRAPHIC]

How long have you been updating your brand’s Twitter profile or Facebook Page?

Months? Years? Day in, and day out, things can start to get a little stale. Maybe that’s being reflected in your overall engagement rates, customer response and sales. You need to take a step back, re-evaluate and refresh your campaign.

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How Social Media Automation Can Work For Your Business [INFOGRAPHIC]

How Social Media Automation Can Work For Your Business [INFOGRAPHIC]

For brands using platforms such as Twitter, Facebook and Instagram to market their business and promote their products and services, it’s key that at all times they strive to keep the “social” in “social media”.

That means actually connecting with fans and customers. Otherwise, you’re just broadcasting. But while a lot of social media absolutely requires that human touch, some aspects can be automated. Indeed, for the most savvy brands, automating social content can dramatically improve engagement.

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Minimum Age Requirements: Twitter, Facebook, Instagram, Snapchat, WhatsApp, Secret [INFOGRAPHIC]

Minimum Age Requirements: Twitter, Facebook, Instagram, Snapchat, WhatsApp, Secret [INFOGRAPHIC]

Way back when, Twitter very clearly stated the minimum age requirement for anyone signing up for a new account on the social network: 13.

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