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Social Media Tips

Heartbleed: Should You Change Your Social Media Passwords? [INFOGRAPHIC]

Heartbleed: Should You Change Your Social Media Passwords? [INFOGRAPHIC]

The Heartbleed bug is a serious vulnerability in the popular OpenSSL cryptographic software library, which is used throughout the internet by pretty much every major website, ranging from Google to Facebook, Pinterest to Twitter. The security breach was fixed with the latest version of OpenSSL, and the internet was quick to patch the flaw.

However, half a million websites were believed to have been affected by Heartbleed, and it’s the responsibility of admins to install the fix. So… should you change your Twitter password?

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How To Use Hashtags To Boost Your Online Presence [INFOGRAPHIC]

How To Use Hashtags To Boost Your Online Presence [INFOGRAPHIC]

Did you know that studies have shown that tweets with hashtags generate up to double the engagement rate?

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10 Tips To Manage Your Social Media Presence [INFOGRAPHIC]

10 Tips To Manage Your Social Media Presence [INFOGRAPHIC]

Social media has a range of benefits for users, particularly if you carefully manage your profile and ensure that, at all times, the best version of you is on display.

After all, the things that you say and do on Twitter and Facebook are visible to others, including employers (current and potential). Say the wrong thing at the wrong time and that big promotion or job offer can so easily disappear. So, have you really taken the time to mind your social footprint?

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How To Create Perfect Posts On Twitter, Facebook, Pinterest, Instagram, Vine And More [INFOGRAPHIC]

How To Create Perfect Posts On Twitter, Facebook, Pinterest, Instagram, Vine And More [INFOGRAPHIC]

Is there such a thing as a perfect social media post?

While there’s no “one size fits all” approach for all brands (or, indeed, all social networks), there’s absolutely a perfect post for you, your brand and your audience. And while your mileage may vary, by following certain guidelines and tried-and-tested formulae you can absolutely improve the engagement rates of your social media updates, boosting ROI and driving traffic.

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How To Use Color In Your Social Media Strategy [INFOGRAPHIC]

How To Use Color In Your Social Media Strategy [INFOGRAPHIC]

The majority of people learn from and interpret a message more easily and at a greater speed from an image than they do a text-only missive, and studies have shown that nine in 10 of us make decisions on purchases based on visuals.

And it’s not just pictures – colours are also important. Naturally, all of this is significant when planning your social media strategy.

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10 Lessons Social Media Can Learn From Traditional Customer Service [INFOGRAPHIC]

10 Lessons Social Media Can Learn From Traditional Customer Service [INFOGRAPHIC]

Social media has revolutionised many industries, with the business of customer service perhaps benefiting the most from these consumer-facing, highly-engaged platforms.

That’s assuming, of course, that you’re doing customer service well. Just because your business is active on social media doesn’t automatically mean you’re delivering first class support, and brands would do well to remember the tried and tested customer service methods of yesterday.

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Social Media Tips For Jobseekers [INFOGRAPHIC]

Social Media Tips For Jobseekers [INFOGRAPHIC]

Did you know that one in three employers have rejected a candidate because of something they found out about them online?

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Facebook, Twitter, Instagram, Google+, Pinterest – Social Media Image Cheat Sheet 2014 [INFOGRAPHIC]

Facebook, Twitter, Instagram, Google+, Pinterest – Social Media Image Cheat Sheet 2014 [INFOGRAPHIC]

What’s the height and width of a Facebook cover photo? Do you know what size Twitter scales your profile picture down to? What’s the dimensions of a shared image on Instagram?

And what on earth is Google+?

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Facebook, Twitter, LinkedIn, Instagram – Social Media Security Tips [INFOGRAPHIC]

Facebook, Twitter, LinkedIn, Instagram - Social Media Security Tips [INFOGRAPHIC]

In the past 5 years social media growth has exploded around the globe and, as platforms such as Twitter and Facebook expand and begin to increasingly mirror and reflect “real life”, they take on many of the problems of the offline world, too.

For example: security. With millions of social media views, updates and registrations taking place literally each and every minute, the potential for identify thieves, hackers and good, old-fashioned burglars to exploit your personal information has never been greater.

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7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]

So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular updates, developing a consistent style, commenting on the posts of others, being generous with praise, helping whenever you can, connecting with relevant contacts and simply putting yourself out there.

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