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The Top 25 Mobile Apps (Twitter is 14th, Behind Yahoo Weather) [STATS]

The Top 25 Mobile Apps (Twitter is 14th, Behind Yahoo Weather) [STATS]

Facebook is comfortably the top app in the United States with more than 115 million unique visitors in June 2014, over 30 million more than second-placed YouTube.

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U.S. Social Commerce – Statistics & Trends [INFOGRAPHIC]

U.S. Social Commerce - Statistics & Trends [INFOGRAPHIC]

Did you know that social commerce sales are forecast to represent five percent of all online retail revenue in 2015?

Doesn’t sound like much? That five percent equates to $15 billion. Not too shabby.

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Who Follows the Most People on Twitter?

Who Follows the Most People on Twitter?

How many people do you follow on Twitter? Fifty? A couple of hundred? A few thousand, maybe?

More?

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Women Are Vastly Underrepresented in Silicon Valley Tech Jobs (Just 10% at Twitter)

Women Are Vastly Underrepresented in Silicon Valley Tech Jobs (Just 10% at Twitter)

Twitter recently unveiled its latest diversity statistics, which revealed that the company has a 70-30 split of men to women, with that ratio moving to 50-50 in non-technical roles.

But what about tech jobs? Like at many other companies in Silicon Valley, women remain vastly underrepresented in this field, with just one in 10 occupying tech positions at Twitter.

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75 Percent of Moms Say They Won’t Use Social Media for Back-To-School Shopping

75 Percent of Moms Say They Won't Use Social Media for Back-To-School Shopping

With all the mommy blogger hype, you’d think that moms would be flocking to Twitter, Facebook and other social networks to do their back-to-school shopping. But a new study says otherwise.

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Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook?

Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights.

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The Top 10 Most Popular Football Teams On Twitter [STATS]

The Top 10 Most Popular Football Teams On Twitter [STATS]

Football – or soccer if you’re in North America – has some 3.5 billion fans across the globe, making it far and away the most popular sport in the world.

That popularity has quickly bled into social media. Indeed, football’s adage that it’s “played by millions, and watched by billions” could equally be applied to Twitter, with the top clubs (and athletes) each boasting millions of fans (and tweets). But which teams are faring best?

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The 20 Most Popular Brands On Twitter [STATS]

The 20 Most Popular Brands On Twitter [STATS]

@YouTube maintains its position as the most popular brand on Twitter, with its more than 44 million followers placing it well ahead of all other brands, including the official @Twitter profile.

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The 10 Most Popular People on Twitter [STATS]

The 10 Most Popular People on Twitter [STATS]

Katy Perry, who became the first person to reach 50 million followers in January of this year, remains the most-followed individual on Twitter, with a lead that is now closing in on two million followers over second-placed (and former number one) Justin Bieber.

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Twitter Has More Users in Asia Than North America (And That Gap is Getting Wider) [STATS]

Twitter Has More Users in Asia Than North America (And That Gap is Getting Wider) [STATS]

Slightly less than a quarter of all Twitter users – about 60 million profiles – are based in the U.S., a number which was risen by 50 percent since the third quarter of 2012.

Not bad. However, what this means is that three-quarters of Twitter users worldwide are based outside of North America, which isn’t even the number one region on that platform.

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