Football – or soccer if you’re in North America – has some 3.5 billion fans across the globe, making it far and away the most popular sport in the world.
That popularity has quickly bled into social media. Indeed, football’s adage that it’s “played by millions, and watched by billions” could equally be applied to Twitter, with the top clubs (and athletes) each boasting millions of fans (and tweets). But which teams are faring best?
The 2014 Brazil World Cup started yesterday, with the hosts playing Croatia in the opening match of the tournament. After falling a goal behind early in the game, Brazil rallied to win 3-1, maintaining their status as favourites for the event.
The business landscape has shifted.
“The internet has been the most fundamental change during my lifetime and for hundreds of years,” said Rupert Murdoch. And you know what? He’s right. The net has given us e-commerce, mobile and tablet connectivity, social media, digital video, online chat and so much more.