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The 20 Most Popular Brands On Twitter [STATS]

The 20 Most Popular Brands On Twitter [STATS]

@YouTube maintains its position as the most popular brand on Twitter, with its more than 43 million followers placing it well ahead of all other brands, including the official @Twitter profile.

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India Now Has More Than 100 Million Social Network Users (With 30% Active On Twitter) [STUDY]

India Now Has More Than 100 Million Social Network Users (With 30% Active On Twitter) [STUDY]

With more than 1.2 billion people India is the world’s second most-populated country (and its most populous democracy), and 243 million of its citizens – about 19 percent of the nation – now use the internet.

And while mobile is far and away India’s most significant digital audience – there are 886 million active mobile subscriptions throughout the country – social media usage, notably on Facebook, Google+ and Twitter, is growing in popularity.

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Twitter World Cup: 16.4 Million Tweets About #BrazilvChile [STATS]

Twitter World Cup: 16.4 Million Tweets About #BrazilvChile [STATS]

Brazil’s dramatic penalty shootout victory over a rather unfortunate Chile in the round of 16 on Saturday has become the most tweeted match of the World Cup so far, clocking up an impressive 16.4 million tweets overall.

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The #WorldCup On Twitter: 300 Million Tweets (And Counting) [STATS]

The #WorldCup On Twitter: 300 Million Tweets (And Counting) [STATS]

The group stages of the World Cup are now complete, and Twitter has taken a closer look at some of the key metrics so far, unveiling one very, very impressive statistic: more than 300 million tweets have been written about the World Cup since group play began.

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One In Three Are Using Social Media To Comment Live During The World Cup [STUDY]

One In Three Are Using Social Media To Comment Live During The World Cup [STUDY]

Brazil 2014 is the first truly social World Cup – while social media played an important role in football’s biggest occasion four years ago, platforms such as Facebook and Twitter were significantly smaller. Subsequently, the reaction online was relatively slight.

Four years is a long now. Now, 50 percent of users watching World Cup games say that they’re checking social networks to see what other people are saying, and one in three are commenting themselves, live, on social media.

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The Top 10 Most Popular Football Teams On Twitter [STATS]

The Top 10 Most Popular Football Teams On Twitter [STATS]

Football – or soccer if you’re in North America – has some 3.5 billion fans across the globe, making it far and away the most popular sport in the world.

That popularity has quickly bled into social media. Indeed, football’s adage that it’s “played by millions, and watched by billions” could equally be applied to Twitter, with the top clubs (and athletes) each boasting millions of fans (and tweets). But which teams are faring best?

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Six In 10 World Cup Fans Have A Twitter Account [STUDY]

Six In 10 World Cup Fans Have A Twitter Account [STUDY]

Last week we looked at data that revealed that 55 percent of top World Cup fans – that is, those who plan to watch as many live matches during the tournament as possible – follow brands on social media.

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Twitter World Cup: 12.2 Million Tweets About #BrazilvCroatia [STATS]

Twitter World Cup: 12.2 Million Tweets About #BrazilvCroatia [STATS]

The 2014 Brazil World Cup started yesterday, with the hosts playing Croatia in the opening match of the tournament. After falling a goal behind early in the game, Brazil rallied to win 3-1, maintaining their status as favourites for the event.

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10 Digital Trends For 2014 [VIDEO INFOGRAPHIC]

10 Digital Trends For 2014 [VIDEO INFOGRAPHIC]

The business landscape has shifted.

“The internet has been the most fundamental change during my lifetime and for hundreds of years,” said Rupert Murdoch. And you know what? He’s right. The net has given us e-commerce, mobile and tablet connectivity, social media, digital video, online chat and so much more.

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The 10 Most Popular People On Twitter [STATS]

The 10 Most Popular People On Twitter [STATS]

Katy Perry, who became the first Twitter user to reach 50 million followers in January of this year, maintains her position as Twitter’s most-followed profile, with a lead well in excess of one million followers over second-placed (and former number one) Justin Bieber.

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