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Ice Hockey, Mao Asada, South Korea Dominated #Sochi2014 Buzz On Twitter [STATS]

Ice Hockey, Mao Asada, South Korea Dominated #Sochi2014 Buzz On Twitter [STATS]

The 2014 Sochi Winter Olympic Games came to a stunning conclusion on Sunday with a breathtaking closing ceremony at Fisht Stadium. While never quite reaching the heights of the 2012 Summer Olympics in London, Sochi has generated huge levels of buzz on Twitter over the past two weeks, with ice hockey in particular producing some heavy tweets per minute (TPM) turnover.

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One Fifth Of UK Consumers Now Use Twitter, Rising To One Quarter By 2017 [STATS]

One Fifth Of UK Consumers Now Use Twitter, Rising To One Quarter By 2017 [STATS]

Twitter has always had a special relationship with the good people of the United Kingdom, particularly with those who live in London or who work in the media, but the numbers have never really reflected across the country as a whole, certainly compared to its great rival, Facebook.

I’ve been an active user of Twitter since 2008 and for the first three or four years I could count the friends and even colleagues who used Twitter regularly on one hand. That situation has changed somewhat in the last year or two, with many of my associates now active on the service (although still significantly less than Facebook), and this advance is reflected in new data from eMarketer, who estimate that more than one fifth (21.1 percent) of consumers in the UK will use Twitter in 2014, rising to one quarter by 2017.

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The BRITs On Twitter: 4 Million Tweets, 78,976 Tweets Per Minute Peak [STATS]

The BRITs On Twitter: 4 Million Tweets, 78,976 Tweets Per Minute Peak [STATS]

Did you watch 2014 BRIT Awards?

Ghastly, wasn’t it? Boring, poorly presented and a really shining example of amateur from start-to-finish. Still, that didn’t stop close to one million people talking about it on Twitter – with more than four million tweets sent during the night, the 2014 BRITs has become the most tweeted about television show in UK history.

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Twitter Imitates Life (Imitates Twitter) As Lady Gaga Loses Followers, Je Ne Sais Quoi [STATS]

Twitter Imitates Life (Imitates Twitter) As Lady Gaga Loses Followers, Je Ne Sais Quoi [STATS]

Remember when Lady Gaga was Twitter’s most popular user?

Sure you do. Gaga was the first Twitter profile to be followed by 1015 2025 and even 30 million followers, until she was finally caught and passed by l’enfant terrible Justin Bieber.

And then Katy Perry. And then Barack Obama. And soon, YouTube and Taylor Swift. Because while these folks and pretty much everybody else in the upper echelons of Twitter’s top users adds new followers each and every month, Gaga’s tally is actually going down, and has been since January.

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NBA All-Star Game On Twitter: 2.5 Million Tweets Peaking At 46,487 Tweets Per Minute [STATS]

NBA All-Star Game On Twitter: 2.5 Million Tweets Peaking At 46,487 Tweets Per Minute [STATS]

Sunday’s telecast of the NBA All-Star Game on TNT generated more than 2.5 million tweets on Twitter, with players, key moments and Pharrell’s halftime performance generating a lot of buzz throughout the broadcast.

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The Top 10 Fashion Brands On Twitter [STATS]

The Top 10 Fashion Brands On Twitter [STATS]

With its captivating mix of strong visuals and regularly-updated product lines – not to mention that oh-so-important sexiness – fashion lends itself particularly well to social media, and the top brands have been quick to build large followings on Twitter.

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The Trouble With Twitter: With 241 Million Users, It Just Isn’t Growing Fast Enough [STATS]

The Trouble With Twitter: With 241 Million Users, It Just Isn't Growing Fast Enough [STATS]

Twitter released its first ever earnings report yesterday and while the figures beat most analyst expectations, the stock dropped quickly in after-hours trade. Why? A number of reasons, but one of the main problems is that Twitter simply isn’t growing fast enough, certainly when it comes to active users.

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The 20 Most Popular Brands On Twitter [STATS]

The 20 Most Popular Brands On Twitter [STATS]

@YouTube remains the top, most-followed brand on Twitter, with its close to 40 million followers placing it well ahead of all other brands, including the official @Twitter profile.

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The 10 Most Popular People On Twitter [STATS]

The 10 Most Popular People On Twitter [STATS]

Last week Katy Perry became the first Twitter user to reach 50 million followers, and she continues to increase her lead on second-placed (and former number one) Justin Bieber, with a gap of almost one million followers opening up between the pair.

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2014 Super Bowl: Social Marketing Metrics [INFOGRAPHIC]

2014 Super Bowl: Social Marketing Metrics [INFOGRAPHIC]

Ads have become almost as much a part of the Super Bowl as the event itself, and this year’s matchup was no exception, with buzz around the commercials quickly moving to Twitter and Facebook.

Indeed, 583,152 tweets and 650,757 Facebook posts were written about Super Bowl ads, with Budweiser, Pepsi and Coca Cola picking up the most mentions.

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