More than eight in 10 Facebook users and around two-thirds of Twitter users have actively used these social media sites while they are watching TV, reveals a new study.
But that’s not all. It turns out social media users are great multitaskers all round, with social media being a popular concurrent pastime whilst travelling, working and shopping, and even when using the lavatory.
A new study of small and medium-sized businesses (SMBs) has revealed that these firms are spending the largest portion of their budgets on email marketing, committing significantly less of their financial resources to marketing on social media platforms such as Twitter and Facebook.
Quick: what’s the first thing you do when you wake up?
Yawn? Hit the snooze button? Go to the bathroom? Brush your teeth?
If you’re like 80% of 18-44-year-olds, the answer is “check my smartphone.”
A new IDC Research report, conducted online with data from 7,446 Android and iPhone users ages 18 to 44 during a week in March, reveals some eye-opening mobile social media intel.
What was once an informal convention confined to geeks, developers, and early adopters (pretty much one and the same, eh?), has become a mainstream element of social media for the masses.
A new study by RadiumOne reveals that a full three quarters of social media users employ hashtags.
But it gets even more surprising.
Market research company eMarketer has raised its forecast for advertising revenue on Twitter, with the firm predicting $582.8 million in ad spending on Twitter in 2013 and $950 million in 2014.
This is an upward revision from a previous report that forecast $800 million in ad revenue for Twitter by 2014.
Technorati’s 2013 Digital Influence Report, culled from responses from more than 6,000 influencers, 1,200 consumers, and 150 top brand marketers, contains many fascinating nuggets of modern-day marketing insight.
The most important is this: where brands are currently spending in the digital space is not fully aligned with how and where consumers are seeing value and being influenced.
Late last year, Nielsen announced that it would be teaming up with Twitter to create a new metric based entirely on tweet data.
Under the agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.
Good thing: it seems that the close relationship between Twitter and TV is stronger than ever. A new study reveals that more Twitter chatter actually correlates to higher television ratings.
An incredible 94.5 percent of all mothers in the U.S. are internet users, estimates eMarketer, versus 75.7 percent of the total population, putting moms at the very top of the “must-target” list for digital marketers.
Indeed, more than eight in ten of these women use social media sites one or more times per month, with 25.3 million U.S. moms on Facebook and 5.7 million on Twitter.
Good news travels fast.
Especially on social networks. So says Jonah Berger, a social psychologist at the University of Pennsylvania and author of new book (and recent SXSW talk), Contagious: Why Things Catch On.
Berger and his Penn colleague Katherine Milkman dove into people’s social networking habits, analyzing the types of content people share most, with whom, when, and why. The results are pretty fascinating.
The glittering lure of social media can be irresistible, and, as we’ve documented on numerous occasions, very addictive.
What sacrifices are YOU making to get your fix?
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