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Studies

Twitter Users Watch More TV, YouTube, Netflix (And All Other Digital Video) Than Non-Twitter Users

Twitter Users Watch More TV, YouTube, Netflix (And All Other Digital Video) Than Non-Twitter Users

As an active Twitter user, my guess is you watch quite a lot of live television.

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24% Have Been Distracted by Social Media Whilst Driving

24% Have Been Distracted by Social Media Whilst Driving

Have you ever used your cell phone whilst driving?

You’re not alone; most people have. Indeed, a recent poll revealed that 74 percent admitted to having spoken on their phone whilst behind the wheel of a car, despite it being prohibited in many states.

But what about using social media whilst driving – have you ever done that?

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75% of America’s Fastest-Growing Companies use #Twitter

75% of America’s Fastest-Growing Companies use #Twitter

Three-quarters of the most upwardly-mobile private companies in the U.S. are active on Twitter, reveals a new study.

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One in Four 18-34 Year-Olds Check Social Media as Soon as They Wake Up

One in Four 18-34 Year-Olds Check Social Media as Soon as They Wake Up

How do you like your social media in the morning?

If you’re anything like one quarter of 18-34 year-olds, it’s first thing, just as soon as you wake up.

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What do Americans Know About the Internet, Technology and Twitter?

What do Americans Know About the Internet, Technology and Twitter?

More than eight in 10 Americans know that hashtags are widely used on Twitter, and almost two-thirds are also aware that the platform has a 140 character limit, reveals a new poll.

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UK Charities Prefer #Twitter to #Facebook

UK Charities Prefer #Twitter to #Facebook

More than 9 in ten charities in the United Kingdom have a presence on Twitter, with a majority using the platform more frequently than Facebook, reveals a new study.

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YouTube Has More Monthly Visitors Than Facebook, Twitter

YouTube Has More Monthly Visitors Than Facebook, Twitter

What’s the number one social network around the world?

Facebook, right? With more than 1.3 billion active users, Mark Zuckerberg’s platform dwarfs Twitter, Pinterest, Instagram and Google+ combined. But throw YouTube into the mix, and things start to get a little weird.

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54% of #Facebook Users Login Multiple Times Per Day (#Twitter: 34%)

54% of Facebook Users Login Multiple Times Per Day (Twitter: 34%)

More than half of Facebook active users (54 percent) log into the social network more than once per day, compared to just over one third (34 percent) who do so on Twitter.

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7 Reasons Why we Use Social Media for Customer Service

7 Reasons Why we use Social Media for Customer Service

Earlier today we looked at an American Express study that suggested that less than 5 percent of users prefer social media for customer service enquiries.

However, while it may not be the first port of call, social is still an increasingly popular touchpoint for customers looking for a response from brands, with many turning to Twitter and Facebook after first connecting via their preferred channel (for example, email).

But why?

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Very Few Users Prefer Social Media for Customer Service

Very Few Users Prefer Social Media for Customer Service

About one in four (23 percent) of U.S. internet users have used social media for customer service purposes, but it’s the preferred channel for a very small minority, reveals new data from American Express.

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