By Shea Bennett on November 27, 2013 3:00 PM
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How often do you use email?
If you’re of a certain age (i.e., an adult) and work in any kind of office environment, chances are that your answer is somewhere between “regularly” and “all the time”. In fact, for the average office worker, email is now so much a part of their day-to-day life that it’s become part of the furniture.
Almost nine in ten U.S. companies will use social media for marketing purposes in 2014, as brands look to channel even more budget into paid social advertising in the coming years.
Twitter recently added inline images to tweets so they display automatically in user timelines, putting content “front and center”. It’s worth noting that it’s just Twitter content that’s getting the extra boost, as only images shared on Twitter’s own pic.twitter.com display automatically. Everybody else – and this includes Instagram, Twitpic etc – need at least one more click.
We’ve known forever that tweets with images generate a better return of engagement than text-only submissions, so what difference has the new inline image from Twitter made to the numbers?
A new report from Forrester Research reveals that most companies now market on Twitter, but many say the social network isn’t yet delivering business value.
After surveying 395 marketers in the United States, the UK and Canada, the Forrester team gleaned a handful of insights that shed light on the dissatisfaction with Twitter.