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Studies

Poor Customer Service? 15% of Brits Will Complain Via Social Media [STUDY]

Poor Customer Service? 15% of Brits Will Complain Via Social Media [STUDY]

After a negative experience with a brand or retailer, have you ever taken to Twitter to complain?

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Are You Suffering From ‘Twitter Psychosis’?

Are You Suffering From 'Twitter Psychosis'?

If you’ve suspected that your hours upon hours of staring at your timeline might be bad for you, you’re about to be vindicated: There’s a new psychological disorder on the books, and it’s apparently caused by too much Twitter.

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52% Use Two or More Social Networks (And Six in 10 Have Unfollowed Brands) [STUDY]

52% Use Two or More Social Networks (And Six in 10 Have Unfollowed Brands) [STUDY]

More than half of U.S. adults are active on two or more social networks, favouring different platforms for different interests, reveals a new study.

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Men Spend More Than Women on Purchases From Social Media Recommendations, Ads [STUDY]

Men Spend More Than Women on Purchases From Social Media Recommendations, Ads [STUDY]

Women love to shop, right?

I mean, that’s the stereotype. And maybe it used to be true, but a new study has revealed that when it comes to purchases resulting from recommendations from contacts or ads on social networks, men spend more than women. A lot more.

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2.8 Million Twitter Users Are Australian [STUDY]

Australians Account for 2.8 Million of Twitter's Users [STUDY]

A new study shows just how popular the 140-character network is Down Under.

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More Than Six in 10 Access Social Networks on Their Smartphones, Tablets [STUDY]

More Than Six in 10 Access Social Networks on Their Smartphones, Tablets [STUDY]

64 percent of smartphone owners and 65 percent of tablet owners in the U.S. access social networking sites on their devices, reveals a new study.

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87% of UK University Students use Social Media Apps [STUDY]

9 in 10 UK University Students use Social Media Apps [STUDY]

Almost nine in 10 students in universities in the United Kingdom use social media apps such as Twitter, Facebook and Instagram, reveals a new study.

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Social Networking Apps More Popular Than Games, Music for UK Millennials [STUDY]

Social Networking Apps More Popular Than Games, Music for UK Millennials [STUDY]

85 percent of women and 72 percent of men aged 16-24 in the United Kingdom actively use social media apps on their mobile devices, reveals a new study.

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46% Of UK YouTubers are on Twitter [STUDY]

46% Of YouTubers are on Twitter [STUDY]

For marketers, driving fans from their most popular social network to engage with another is a tried-and-tested technique that can often pay dividends, especially when building your brand audience on a new platform.

Typically, however, brands push Facebook fans to Twitter, Twitter fans to Facebook and both to Instagram, but if you have an especially strong presence on YouTube you might want to reconsider your strategy.

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Twitter Is Used To Share Good News, Phones Used To Share Bad [STUDY]

Twitter Is Used To Share Good News, Phones Used To Share Bad [STUDY]

When you get good news, do you quickly take to Twitter to share it with your followers? If you do, you’re not alone: a new study shows that Twitter is used more for good news, while phones are the technology of choice for sharing bad news.

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