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Twitter Marketing

What is Twitter Amplify?

What is Twitter Amplify?

CEO Dick Costolo launched Twitter Amplify back in May 2013, partnering with such luminaries as BBC America, FOX, The Weather Channel, Bloomberg TV, Discovery, MLB, Variety and Warner Music Group.

That all sounds great. But you might have a question: what is Twitter Amplify?

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Mediabistro Course

Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

Heineken Helps Urban Explorers Discover Which Night Spots Are Trending On Twitter

Heineken Helps Urban Explorers Discover Which Night Spots Are Trending On Twitter

Tired of going to the same corner pub every weekend? Heineken has the answer for your nighttime doldrums: discover new spots to hang out with the gang by uncovering what’s trending on Twitter.

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Heads Up, Marketers: Twitter Data Shows The Back-To-School Conversation Starts In July

Now that school’s out for the summer, it’s time for marketers to begin planning their back-to-school push.

Especially since new data that Twitter shared on its advertising blog yesterday suggests the buzz around back-to-school shopping can begin as early as July.

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Having Twitter Followers Isn’t Enough, You Need Actionable Intel On Them (Like This)

So you’ve accumulated a ton of Twitter followers for your brand – now what?

You need some actionable intel on them to make “social” work the way it’s meant to: With an eerie targeting ability that helps you sell your products and services to people based on who they are and what they like.

Sound too creepy-good to be true? It isn’t.

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Vine App Update Allows Front-Facing Videos, To Delight Of Wiseasses Everywhere

Online is playground for wiseasses. Twitter knows this (how could it not?) and now, by extension or osmosis or what have you, so does Vine.

And the six-second video maker just released an update that demonstrates its complete ninja-like mastery of this knowledge. Yep, this feature is going to make you stop and try Vine right this second, if you haven’t already. Even savvy businesses will love this new ability because it just makes too much sense: The ability to shoot front-facing videos.

Can you hear the people practicing in front of their phones right now? Because they are.

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#TornadoWeek Tweets Creating Ruckus At The Weather Channel

Some places are really good at harnessing the power of Twitter – and others are so GREAT at it, it blows you away.

Take the Weather Channel for instance. They’ve decided to actually harness tweets (for reals) by using them to power the wind speed in the office as it blows (with increasing power) on poor interns trying to do their work.

It’s not only a great idea, it’s pretty fun to watch! (There’s also a live feed.)

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When Will Businesses Learn That Piggybacking On Trending Tragedies Is A Bad Idea?

Repeat after me: I will NEVER use a trending tragedy to market my brand. And I will teach my employees to never do this either – or they’ll be fired on the spot.

Now read this post to see why that pledge is necessary and to marvel at the extreme insensitivity some people demonstrate online.

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Baseball Video Game, MLB The Show, Is Vine MVP

With trending hashtags, Vines are bound to continue building steam. Time to hop on board, businesses!

To help you accomplish this (and to help you NOT get tangled in Vine), we’ve shared best business guidelines as well as some hilarious Vines and cool Vines to get your creative juices flowing.

And now, predictably, a video game has taken Vine to the next level. Talk about marketing magic.

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Retweets And Replies For The Asking On Twitter

When you tweet, do you include a call to action? How about a request for retweets or replies?

Sure, including “please retweet” in every tweet isn’t only annoying, it’s a waste of precious characters – but if used sparingly, adding such a call to action might actually help you a bit.

Says who? These guys.

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Taking A Deeper Dive Into Twitter Ad Targeting

Since launching its advertising platform three years ago, Twitter evolved its offerings at a staggering pace. Due to the lack of data it requires users to provide, Twitter may lag behind Facebook in demographic targeting, but has and will continue to use its real-time nature as a key differentiator from competitors in the social media advertising space.

Here’s a quick refresher on the targeting options Twitter currently offers for its Promoted Tweets products:

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