Twitter Marketing

Twitter held a #Twitter4Brands event during Internet Week New York, a week-long festival that started in 2008 and has become a wildly popular venue for all things digital.

Not surprisingly, Twitter’s event attracted marketers from more than 250 leading agencies and brand and #Twitter4Brands trended nationally on Twitter.
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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

Authentic voices are critical to marketing on Twitter. Your company wants to know what people really think about your brand and your followers want to feel like they are hearing from a real person – not your legal department.

Talking a little sh#!& might be the best way to keep your Twitter conversations authentic and valuable.
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If you’re into sports, you likely follow a few of your favorite athletes and teams on Twitter. You probably talk smack during games too! Well, Twitter and ESPN are going to help you step that up a notch by offering new programs that will be promoted online and on-air across Twitter, ESPN, and ABC and ESPN’s digital properties.
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As we mentioned last week, Twitter hashtags appear to be taking over the world – and this is just another proof point. American Express, the credit card giant that partnered with Twitter last month to bring self-serv ads (promoted accounts and promoted tweets) to select businesses, is now skillfully using (and growing) its significant Twitter presence as its base for automating special offers for cardmembers via #hashtags.
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There’s nothing more hated than a pushy salesman on Twitter. So avoid going overboard trying to “sell” your online story to garner engagement. Instead, says Will Scott, CEO of Search Influence, hone in on the concepts your stories stand for.

“People won’t typically ‘like’ your product. They’re going to like ideas, emotions and causes for which your product may stand,” said Scott.

Sara Wilson, a senior editor for The Huffington Post, suggests skipping the headline altogether when constructing a related tweet. “Make it personal. Tweet a question, a joke, a hint of what’s to come,” she said. “Make it conversational; it should not seem like it’s coming from a bot.”

Get more strategies in 9 Ways to Get More Comments, Tweets and Likes for Your Story.

Has Twitter reached its tipping point? No, we’re not talking about the tipping point where you develop a solid following and conversations start happening (read this post to learn more about THAT), we’re talking about Twitter overload. We’re talking about Twitter imploding. Yes, we’re talking about the end of Twitter as we know it. Well, we’re not talking about it, but Jay Baer is in this video.
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In an ad campaign designed to encourage folks to ‘return’ to face-to-face communication, Skype is attempting to position itself as mankind’s “one way ticket back to humanity.” As their target audience appears to be folks who spend a good amount of time online, we’re wondering how many will want to be “video-ready” on a moments notice. And what’s the next step? “Outside ready” for real person-to-person interaction? Eek!
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Did you see Twitter’s new blog? It doesn’t have much on it yet, but if it’s like the other Twitter blogs it will be one to watch for breaking news – international news! Yep, we’re geeking out over it.

Kicking off their first post by saying welcome in Esperanto, the blog promises to “offer a glimpse into the whole world of the International team: the work we do, the challenges we face, and the people that make it all possible.”
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While Facebook’s advantage is the amount of data and insight that brands can collect from fans and “friends of fans,” don’t discount Twitter when it comes to social media promotions.

For one, Twitter’s terms of service and guidelines for promotions are much more lenient than Facebook’s. ”So, I could go ahead and do a contest or sweepstakes on Twitter without having to get someone to do the rules and regulations and all that stuff which Facebook is so strict on enforcing,” said Chris Tuff, senior VP and director of earned and emerging media at Atlanta-based 22 Squared.

“I also think that Twitter is going to start evolving their brand pages to have a much more conducive landing experience much like that of Facebook’s for a brand to run contests and sweepstakes,” he added.

Get even more strategies is The Do’s and Don’ts of Social Media Promotions. Rule No. 3? Don’t just give away iPads.

In just a few short years social media has completely changed the marketing strategies of brands of all shapes and sizes, and it’s becoming increasingly essential that corporations understand these platforms and the expectations of their customers to raise awareness, boost sales and expand their business.

So how have brands adjusted to this new age? Is it different on Twitter than it is on Facebook? And what do their customers, old and new, expect from these interactions?

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