Now that school’s out for the summer, it’s time for marketers to begin planning their back-to-school push.

Especially since new data that Twitter shared on its advertising blog yesterday suggests the buzz around back-to-school shopping can begin as early as July.

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So you’ve accumulated a ton of Twitter followers for your brand – now what?

You need some actionable intel on them to make “social” work the way it’s meant to: With an eerie targeting ability that helps you sell your products and services to people based on who they are and what they like.

Sound too creepy-good to be true? It isn’t.

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Online is playground for wiseasses. Twitter knows this (how could it not?) and now, by extension or osmosis or what have you, so does Vine.

And the six-second video maker just released an update that demonstrates its complete ninja-like mastery of this knowledge. Yep, this feature is going to make you stop and try Vine right this second, if you haven’t already. Even savvy businesses will love this new ability because it just makes too much sense: The ability to shoot front-facing videos.

Can you hear the people practicing in front of their phones right now? Because they are.

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Some places are really good at harnessing the power of Twitter – and others are so GREAT at it, it blows you away.

Take the Weather Channel for instance. They’ve decided to actually harness tweets (for reals) by using them to power the wind speed in the office as it blows (with increasing power) on poor interns trying to do their work.

It’s not only a great idea, it’s pretty fun to watch! (There’s also a live feed.)

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Repeat after me: I will NEVER use a trending tragedy to market my brand. And I will teach my employees to never do this either – or they’ll be fired on the spot.

Now read this post to see why that pledge is necessary and to marvel at the extreme insensitivity some people demonstrate online.

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With trending hashtags, Vines are bound to continue building steam. Time to hop on board, businesses!

To help you accomplish this (and to help you NOT get tangled in Vine), we’ve shared best business guidelines as well as some hilarious Vines and cool Vines to get your creative juices flowing.

And now, predictably, a video game has taken Vine to the next level. Talk about marketing magic.

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When you tweet, do you include a call to action? How about a request for retweets or replies?

Sure, including “please retweet” in every tweet isn’t only annoying, it’s a waste of precious characters – but if used sparingly, adding such a call to action might actually help you a bit.

Says who? These guys.

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Since launching its advertising platform three years ago, Twitter evolved its offerings at a staggering pace. Due to the lack of data it requires users to provide, Twitter may lag behind Facebook in demographic targeting, but has and will continue to use its real-time nature as a key differentiator from competitors in the social media advertising space.

Here’s a quick refresher on the targeting options Twitter currently offers for its Promoted Tweets products:

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There’s a reason why Twitter’s ad revenue is expected to reach $1 billion in 2014 – it really IS the best bang for your marketing buck.

But although marketing on Twitter can be a significant boon to your business – do you know what’s even better? “Identifying where Twitter users exist elsewhere on the Web.” And PeekAnalytics does just that.

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Want to know how to incorporate Twitter into your advertising? Take a look at the latest happenings in social TV and you’re sure to be inspired.

For example, the new TV show The Following is going all out with Twitter interaction, even incorporating Vine into its advertising. If you’re a viewer, check this out for how to win stuff while you watch – and if you’re a marketer, watch and learn, young Jedi.

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