How are brands using Twitter to drive sales?

Etsy proactively boosted traffic by encouraging all of their sellers to connect their shops to Twitter by adding the Tweet and Follow buttons to their stores. Bonobos used an exclusive Twitter sale that pushed followers to “flock to unlock” by sharing an offer, which was released after a certain number of retweets. And Paramount Pictures used a Promoted Trend to alert Twitter users of a sneak preview of the film Super 8, followed by a second Promoted Trend to keep the conversation going.

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The Newcomers Guide To Twitter is a ten-part series of introductory lessons, tips and suggestions for people using Twitter for the first time. Please share these articles with your friends, family, colleagues and anyone you know who is struggling to “get Twitter”.

So, you’ve studied the basics, chosen the perfect username, setup your profile at Twitter.com, started following some cool people, picked up some followers yourself and wrote some really great tweets. It’s all looking good. Now… have you thought about your behaviour on Twitter?

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The Newcomers Guide To Twitter is a ten-part series of introductory lessons, tips and suggestions for people using Twitter for the first time. Please share these articles with your friends, family, colleagues and anyone you know who is struggling to “get Twitter”.

So, you’ve studied the basics, chosen the perfect username, setup your profile at Twitter.com, started following some cool people and picked up some followers yourself. Now, you need to figure out a way to hold on to them, and attract more folks to your Twitter table, and the best way to do that is to write great tweets.

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The Newcomers Guide To Twitter is a ten-part series of introductory lessons, tips and suggestions for people using Twitter for the first time. Please share these articles with your friends, family, colleagues and anyone you know who is struggling to “get Twitter”.

So, you’ve studied the basics, chosen the perfect username, setup your profile at Twitter.com and started following some cool people. But here’s the thing: how do you get people to follow you?

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How do you get more followers on Twitter?

It’s the age-old question, and while the number of followers that any user has on everybody’s favourite micro-blogging social network should never be considered indicative of quality of content, like it or not people can and will judge you on the size of your Twitter network. And while only the very famous can expect to boast Twitter tallies in the millions, there are things that all of us can to do make our Twitter content more attractive to potential subscribers.

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The Newcomers Guide To Twitter is a ten-part series of introductory lessons, tips and suggestions for people using Twitter for the first time. Please share these articles with your friends, family, colleagues and anyone you know who is struggling to “get Twitter”.

So, you’ve studied the basics, chosen the perfect username and setup your profile at Twitter.com. Everything looks good to go. But now what? How do you start finding interesting people, brands and accounts to follow?

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Twitter is a million different things to a million different people, and it’s probably fair to say that there is no single right way to use the micro-blogging social network. If whatever you’re doing on Twitter works for you, then it works.

However, there are certain things that some folks do on a regular basis on Twitter that are not only harming their efforts on the platform itself but, if they repeated this behaviour in their “real life”, they’d likely quickly see the error of their ways… if only because they’d appear to be quite insane.

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Retweets are the backbone of the Twitter network. Thanks to the ripple effect, a retweet allows any user’s message to be seen by any and everybody – theoretically at least, your single tweet could reach 140+ million people.

This isn’t hyperbole – it’s a literal statement. All those interlocking micro-communities mean that everyone is connected to everybody else.

But, it takes effort. You can’t just put any old garbage out there and expect your network to lap it up. You need to do the work.

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The Newcomers Guide To Twitter is a ten-part series of introductory lessons, tips and suggestions for people using Twitter for the first time. Please share these articles with your friends, family, colleagues and anyone you know who is struggling to “get Twitter”.

So, you’ve chosen the perfect username and you’ve registered your account at Twitter.com. Now you need to fully complete your Twitter Profile information, which is located in the Settings section of your account.

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The Newcomers Guide To Twitter is a ten-part series of introductory lessons, tips and suggestions for people using Twitter for the first time. Please share these articles with your friends, family, colleagues and anyone you know who is struggling to “get Twitter”.

Before you sign up for a new account on Twitter, you need to give some thought to your username.

Your username, or handle, is your identity on Twitter, and is preceded by the at (@) symbol. Ideally, as an individual, your username should be your real name. For example, if your name was John Smith, your Twitter username should be, in an ideal world, @JohnSmith.

Unfortunately, the world is far from ideal, and chances are that the username you want is already taken. So what in blue blazes do you do now?

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