You know what they say: content is king. So how do you grow your business using content marketing?
You can use social media, of course, sharing up-to-the-minute news and information on Twitter (utilising a unique hashtag to maximise reach), engaging your audience on Facebook (implementing a paid promotion to target new customers) and managing your professional relationships on LinkedIn.
YouTube, Pinterest and other social platforms can also pay dividends, as can webinars, search marketing, a mobile-optimised website and good, old-fashioned PR. This infographic from Dendrite Park takes a closer look at how to grow your business using content marketing.
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]
- 7 Social Media Marketing Trends For 2014 [INFOGRAPHIC]