Archives: February 2012

Are you a Twitter addict? If you scoffed at this and said “no” immediately, think again: Twitter and Facebook are possibly more addictive than cigarettes and alcohol, so you might be more hooked on those 140-character text injections than you thought.
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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

Today is Leap Day, February 29th, and it comes once every four years. There’s a whole barrel full of traditions and superstitions related to this rare day, but one of the more romantic is that women are “allowed” to propose to men today (and today only).

Today, a Twitter campaign is taking this tradition seriously, offering its services of love to help the committed woman ask her man for his hand in marriage.
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Have you seen Angelina Jolie’s right leg lately? If you watched the Oscars on Sunday, you’ll know what I’m talking about.

Jolie’s pose at the podium and leg-flashing all evening stole the show, and created such a buzz on Twitter that the leg got its own Twitter account… and racked up over 38,000 followers in three days.
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Mobile Twitter users, your time has come: you will soon start to see ads in your apps.

Expanding its advertising – called Promoted Products – into its mobile apps is yet another way that Twitter is looking to ramp up its revenue-generating products.
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In less than a decade, social media has grown from fairly humble beginnings to an integral and increasingly important part of the everyday lives of hundreds of millions of users around the world, as well as playing a vital role in the marketing and branding aspirations of businesses of all shapes and sizes.

Facebook alone is closing in on fast on the mind-blowing one billion users tally, and collectively the major social networks, which also includes Twitter and Google+, command the attention of a huge percentage of the global internet population.

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The roots of spam, which is the use of electronic systems to send unsolicited, bulk messages, can be traced back to the mid 1990s, when the internet first started to become affordable to the general public.

Beginning with email, spam rapidly spread to new technologies, such as instant messaging, newsgroups and mobile phones. As social networks such as MySpace, Facebook and Twitter became increasingly popular, spam quickly found a new home.

Numbers are on the rise, too. Last year, the estimated figure for total spam messages sent  across all technologies was seven trillion. But what is social media spam, and how can you spot it?

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Twitter takes some getting used to, but once you’ve trained yourself to stick within the 140-character limit and you understand an @mention and a retweet, you can navigate it pretty well. However, in order to get the most out of Twitter, you’ve got to go beyond your comfort zone a bit and experiment with some of the advanced – but essential – features the pros use. Here are three that you should know… but might not.
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Twitter is offering access to archived tweets as far back as January 2010 through its partner Datasift. However, the access isn’t cheap: it starts at $1,000 per month to sift through the millions of tweets posted to Twitter every day.
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Students and parents at an Ohio school are reeling after a tragic and senseless school shooting on Monday. And while the horrifying events were unfolding inside the school, students took to Twitter to express their disbelief, their fears, and to ask for prayers.
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Have you bought something online this week? This month? Ever? If so, you’re part of a growing consumer base who prefers to shop from the convenience of their computer screens rather than trudge to the store.

While online shopping is nothing new, social shopping is a relatively new and growing phenomenon. Getting recommendations from friends, deals from a Twitter account you follow, and buying clothes right on Facebook are new ways to make shopping online more social. But just how often are retailers adding social to their shopping experience?
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