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Archives: April 2012

The Kenneth Cole Label Is Creating Another PR Nightmare For Itself On Twitter

Remember the Kenneth Cole PR fiasco when he tweeted about the uprising in Cairo last year, using the trending hashtag to promote his spring line? Well, Kenneth Cole label is at it again! At least this time the offending posts aren’t personally from KC . . . but will they hurt his company any less?
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Mediabistro Course


BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

Twitter’s Next Developer Teatime In Paris

Twitter has been hosting a series of events for Twitter developers and calling them “teatimes.” The next teatime is scheduled to take place on June 16 in Paris. Oo la la.
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Storify Integrates With Tweetbot And Helps You Share Twitter Conversations

If you haven’t used it, Storify is a place where you can combine elements from your various social networks to pull together stories about a topic. And now you can share conversations you have on Twitter to Storify, enhancing the experience even more!
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Pepsi Brings Live Concerts To Their Twitter Followers

Pepsi is teaming up with Twitter to bring live concerts from some of today’s hottest artists to its followers, in an effort to knock its rival Coca-cola from the top spot as king of the cola world.
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How Does Social Media Affect Website Search Rankings? [INFOGRAPHIC]

If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in advertising dollars, an influx of new customers, or widespread awareness of your cause.

However, there is much more to ranking high on Google than just optimizing your website for certain keywords. Social media can help (or hurt!) your placement – and the folks at TastyPlacement have done a little testing to see how much Google+, Facebook and Twitter really do affect search results.
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The Marketer’s Guide To Social Media [INFOGRAPHIC]

For the third consecutive year, have released their CMO’s (Chief Marketing Officer’s) Guide To The Social Landscape.

Five new members have made the roster this year, including Pinterest and Google+.

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Pinterest Outperforms Twitter, Facebook For Purchase Power [INFOGRAPHIC]

Is Pinterest here to stay?

Perhaps. Certainly, the evidence is mounting that the pinboarding network of choice is making a big dent in the social space. Studies have shown that users spend more time on Pinterest than on Twitter, LinkedIn and Google+ combined, and new data reveals that the (ahem) interest in Pinterest is now so strong that the platform is outperforming both Twitter and Facebook for click-through revenue.

Is it time to start buying into all that hype?

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This Week On Twitter: The 2012 Social Olympic Games, Twitter vs Blogging And Social Media ROI

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes how this summer’s Olympics is the first social games, the decline of corporate blogging in the age of Twitter and Facebook, news that just 10 percent of brands monitor their social ROI, how to delete your Twitter profile and why people still prefer TV to social media.

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View Twitter Stream In Star Wars ‘Opening Crawl’ Style

Did you ever feel the urge to view your Twitter stream in a way that mimicked the opening crawl from Star Wars? You know the stuff that scrolls up the screen after, “A long time ago in a galaxy far, far away?”

Well, now you can.
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Are You A Klouchebag? New Site Meaures How Much Of An Asshat You Are On Twitter

Fans of Klout, prepare to be mortified. There’s a new site making the rounds on Twitter today and it’s poking fun at Klout – in a big way. It’s called Klouchebag and it’s pretty funny. Even loyal Klout participants will get a chuckle, because no matter how important Klout says you are, it’s always good to be able to laugh at yourself . . . right?
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