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Archives: June 2013

This Week On Twitter: Social Media Boosts SEO Ranking, How Journalists (And Burglars) Use Twitter

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at how important social media has become to SEO, news that 59 percent of journalists worldwide now use Twitter, how burglars are using social media, how social media increases productivity and how to get your fix of Twitter, Facebook and more in just 60 minutes a day.

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Customers Acquired Via Twitter Worth 23% Less Than Average [STUDY]

New research from lifecycle marketing company Custora suggests that the market has a long way to go before more traditional advertising tactics can be abandoned in favor of social media marketing.

According to Custora, customers acquired via Twitter are worth 23% less relative to average, and Facebook brings in just barely average clients. How do those numbers compare to pay-per-click and organic search?

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Twitter Comedian Jenny Johnson Nabs Book Deal

The Hollywood Reporter broke the news that yet another Twitter star has crossed over into the traditional publishing realm, as comedian Jenny Johnson inked a book deal with It Books.

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Social Media Jobs: Kabam, SupersonicAds, High 5 Games

This week, Kabam is hiring a visual effects artist, while SupersonicAds needs a marketing director. High 5 Games is seeking an executive assistant, and a Boston media company is on the hunt for an account executive. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Just How Much Money Do The Creators Of Viral Videos Make? [INFOGRAPHIC]

Viral YouTube videos are no longer one-time flukes.

Now an entire industry surrounds YouTube stars – JennaMarbles, the third most popular channel on YouTube, earned almost $350,000 in one year from ad revenue – and Twitter plays a critical role in that by facilitating the spread of viral content.

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Twitter CEO Dick Costolo Wants To Build A “DVR Mode” For Twitter

At a moderated panel yesterday morning at the Center for Technology Innovation at Brookings, Twitter CEO Dick Costolo hinted at several key feature updates for the platform.

Most buzzed about was what he referred to as a “DVR mode” for Twitter, a way to filter the signal from the noise especially during live events.

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Vine Shares On Twitter Plummet After Instagram Video Launch [CHART]

Last week I took a look at Instagram’s new short video feature, and waxed (somewhat) lyrical about why, in my opinion, it was no threat to Twitter’s Vine, which had rapidly expanded to 13 million users and long-eclipsed Instagram amongst shares on the Twitter network.

Turned out I might have been slightly off, at least in the near term. Since Instagram video’s June 20 launch, shares of Vine videos on Twitter have pretty much collapsed.

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Is Twitter Co-Founder’s Mysterious Jelly Startup Just Another Q&A Site?

What is Jelly?

That’s the question that the tech world has been mulling over since March of this year, when Twitter co-founder Biz Stone announced that he was close to launching a new startup, called Jelly, which was being pitched a “native mobile” app.

Since then, we’ve seen the launch of a Jelly blog (on April 1 – we’re assuming this isn’t all a big joke), news on Jelly staff and investors (which includes former Twitter cohorts Jack Dorsey, Evan Williams, Kevin Thau and Jason Goldman) and even a Jelly logo.

Still, the question remains: what is Jelly, and what exactly will it do?

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Expion Launches Social Advocator, A Tool To Create Brand Advocates Out Of Employees

Who better than a brand’s employees to spread the company’s message?

Social media software company Expion has just launched Social Advocator, a browser plug-in tool that empowers a company’s employees to interact with and amplify the company’s brand voice.

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How We Shop In 2013 [INFOGRAPHIC]

E-commerce has exploded, with 98% of retail brands present on Twitter and 81% of shoppers directly influenced by posts from friends on social media platforms.

In addition, ExactTarget posits that a retailer using big data to its full could increase operating margin by more than 60%.

No wonder U.S. online retail sales are expected to hit $370 billion by 2017.

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