Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at how important social media has become to SEO, news that 59 percent of journalists worldwide now use Twitter, how burglars are using social media, how social media increases productivity and how to get your fix of Twitter, Facebook and more in just 60 minutes a day.
Archives: June 2013
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New research from lifecycle marketing company Custora suggests that the market has a long way to go before more traditional advertising tactics can be abandoned in favor of social media marketing.
According to Custora, customers acquired via Twitter are worth 23% less relative to average, and Facebook brings in just barely average clients. How do those numbers compare to pay-per-click and organic search?
At a moderated panel yesterday morning at the Center for Technology Innovation at Brookings, Twitter CEO Dick Costolo hinted at several key feature updates for the platform.
Most buzzed about was what he referred to as a “DVR mode” for Twitter, a way to filter the signal from the noise especially during live events.
What is Jelly?
That’s the question that the tech world has been mulling over since March of this year, when Twitter co-founder Biz Stone announced that he was close to launching a new startup, called Jelly, which was being pitched a “native mobile” app.
Since then, we’ve seen the launch of a Jelly blog (on April 1 – we’re assuming this isn’t all a big joke), news on Jelly staff and investors (which includes former Twitter cohorts Jack Dorsey, Evan Williams, Kevin Thau and Jason Goldman) and even a Jelly logo.
Still, the question remains: what is Jelly, and what exactly will it do?
E-commerce has exploded, with 98% of retail brands present on Twitter and 81% of shoppers directly influenced by posts from friends on social media platforms.
In addition, ExactTarget posits that a retailer using big data to its full could increase operating margin by more than 60%.
No wonder U.S. online retail sales are expected to hit $370 billion by 2017.
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