AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

What Is Digital Marketing? [INFOGRAPHIC]

What is digital marketing?

It’s a pretty expansive question, but let’s try and sum it up in a single sentence: digital marketing is the promotion of brands using all forms of digital advertising, which includes, but is not limited to, websites, search engine optimisation, search engine marketing, cost per click advertising and social media.

Without digital marketing, it’s almost impossible for any brand to make any kind of impact on the web. And while these tools aren’t difficult to learn per se, they do require time and effort to make them work well and efficiently. Moreover, it’s likely that they will never be mastered, as they’re shifting and evolving all of the time. All you can really do is borrow as much knowledge as you possibly can for this moment… and then keep on learning.

The infographic below takes a closer look at digital marketing.

(Source: Agency Platform. Marketing image via Shutterstock.)

Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!