Looking for an easy way to sell stuff online? Why haven’t you checked out Chirpify? We told you about them months ago!
Well, if you didn’t check them out before because you were waiting for hard data proving the service works, we have that for you. And we also have case studies from others who have used the service, including a singer who has an oddly popular video where she writes words on her body. Naked.
We’re not kidding.
Chirpify shared it’s lastest triumph with us late last night:
Green Day played its new song “Let Yourself Go” at MTV’s Video Music Awards, and at that exact moment went direct to their fans by selling the song in-stream on Twitter with social commerce platform Chirpify. This is the first time ever a big label band has sold music in-stream on Twitter. No checkout or login needed with Chirpify, just a reply to Green Day’s listing with “buy”. I thought a story on social commerce with Green Day as a prime example might interest you since Chirpify is the only platform to enable in-stream Twitter transactions.
Green Day will be selling direct to fans on Twitter with Chirpify its triple album “Uno!,¡Dos!, and ¡Tre!” and new songs “Oh Love” and “Let Yourself Go.”
And here’s the tweet Green Day sent out:
— Green Day (@GreenDay) September 7, 2012
We, of course, wanted to wait until they had some hard data to share with readers – and now we have it. During just the first four hours last night, Green Day:
- Had 250 reply “buys” (i.e., one every 55 seconds)
- Had 1496 retweets and 596 favorites
320 people replied “buy” in a 48 hour period of time, generating over $6,000 in potential revenue for her – all from one tweet. Her total conversion rate for the stretch of time was 4%. If you added the RTs, Favorites, and Replies together her engagement rate was well over 5%, or 4 times better than Twitter’s promoted products.
Have you tried Chirpify? Do you plan to? Tell us about it!
(Laptop and money image from Shutterstock)
- New From Twitter: More Relevant Ads With Tailored Audience Retargeting
- 'Mob City' First TV Show To Be Broadcast Line-By-Line, Tweet-By-Tweet (In Advance) On Twitter
- Finally! Twitter's Self-Service Ads Are Now Available To SMBs In UK, Ireland And Canada
- You Can Now Schedule Tweets (And, Finally, Photos In Tweets) Up To One Year In Advance On Twitter