As part of a new ad campaign to promote Honda’s summer clearance sales event, the auto company is responding to customer tweets with real-time Vine videos.

Anyone who tweets to @Honda using the hashtag #wantnewcar, a push encouraging customers to swap their old cars for new Hondas, will get a custom Vine video in response.

Sick of your car? Use #wantnewcar to tell us why and you might get a special one of these: https://t.co/TwIHMFUfzV

— Honda (@Honda) July 15, 2013

In addition to the Twitter component, the Summer Clearance campaign will be supported by TV, print, digital and radio advertising leveraging the #wantnewcar conversation and user-generated tweets. For example:

A few examples already pushed live on Twitter:

Hey @bwidow752006, head to the Honda Summer Clearance Event & stop wondering: http://t.co/Tw83GrkWpX #WantNewCar

— Honda (@Honda) July 15, 2013

If you don't know who Patches is, you haven't been around me long enough. #wantnewcar

— Gipsy Danger (@that_zguy) July 15, 2013

Considering Honda has more than 2 million Facebook fans and less than 200,000 Twitter followers, it’ll be interesting to see if the campaign turns the dial up on the brand’s Twitter impact.

What are your thoughts on Honda’s Vine campaign?