Indonesia is an archipelago country comprising approximately 17,508 islands (the name Indonesia derives from the Latin and Greek Indus, and the Greek nèsos, meaning “island”) over 34 provinces with more than 238 million people, and air transportation is the fastest and most convenient way for citizens to move from one place to another.

Indeed, 53 million Indonesians flew in 2010, and dozens of fledgling airlines have sprung up to serve Indonesia’s island-hopping new middle class.

Brand24 collected data from Facebook, Twitter, LinkedIn and YouTube between March and April 2013, and took a closer look at how airlines are using social media to support the bustling Indonesian airspace.

(Source: Brand24. Airplane icon image via Shutterstock.)