A Twitter chat is a fantastic way for brands to build a solid relationship with their audience. It’s typically an hour-long discussion via Twitter about a topic that is relevant to both the chat host and participants– anything from what it’s like to go to university for the first time to a new album from a celebrity rap artist.

But it’s not enough to choose a topic and time and let loose on Twitter. A great chat takes planning, organization and – possibly the most important – follow-up.

I’ve been an active participant in a number of Twitter chats, and I’ve noticed that some things work… and some things flop. Here are ten ways to make sure your next Twitter chat is one that works!

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Twitter often publishes interesting data visualizations and graphs that display the geography, content, or frequency of tweets across time periods and places.

Below, check out two fascinating graphs: average ratio of tweets per minute over weekdays vs. weekend, and the average ratio of tweets per minute in a day by month.

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L2 Think Tank’s Social Platforms 2013 study, covering 247 brands across 15 different social platforms, offers a deep dive into the current moment in social media.

Insights include the ROI of social media vs. more traditional marketing tactics like paid search and email; the performance difference of Instagram video and Vine; and engagement levels on Twitter vs. Instagram vs. Facebook and more.

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This week, Publishers Clearing House is hiring a social media marketing manager, and WhisperText needs a content moderator. Meanwhile, Hulu is seeking a search marketing manager and a marketing analytics associate. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

• Social Media Marketing Manager Publishers Clearing House (Port Washington, NY)
• Content Moderator WhisperText (Santa Monica, CA)
• Search Marketing Manager Hulu (Santa Monica, CA)
• Marketing Analytics Associate Hulu (Santa Monica, CA)
• Manager, Mobile Analytics The New York Times (New York, NY)

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

In this week’s Twitter app updates for iOS and Android, users became privy to a number of anticipated features.

An overview, below.

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As part of its Not Normal ad campaign, Mini has partnered with creative agency KKLD to create an LED car that broadcasts tweets, Facebook posts and Vine videos, from random people.

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Did you know that 80 percent of business to business (B2B) marketers use Twitter, and 56 percent planned to expand their social media budgets in 2013?

But it’s not all social. Indeed, far from it: B2B marketers use, on average, twelve different content marketing tactics, including blogs, video, search marketing and mobile.

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When you’re considering a college placement, what’s the most important “must have” on your list?

A recent study of 7,000 high school students revealed that students are increasingly choosing colleges with social media clout, which means that the institutions that are managing their social presence on platforms such as Twitter and Facebook better than their rivals have an exponentially greater chance of attracting the highest quality of applicants.

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In partnership with Datalogix (DLX), a company that specializes in measuring the offline impact of online ads, Twitter has announced a new measurement called “offline sales impact” to quantify the effect that tweets have on offline sales for consumer packaged goods (CPG) businesses in the U.S.

The motivation behind the roll-out is the fact that more than 94% of retail activity still happens in the physical world, and retailers need to be able to determine what effect, if any, their Twitter advertising has on those real-world sales.

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Southeast Asia-based Webfluenz aims to be the complete business intelligence solution for businesses, brands, PR and ad agencies, analysts, and companies.

Webfluenz lets social media managers and digital marketers listen to, monitor, and engage followers across social media. Here’s how.

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