The number of followers you have on Twitter has always been a hollow metric – unless you’re actively engaging with and converting that community, it’s simply another number.
When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you?
Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile.
It looks like Twivo, the Twitter spoiler blocker brainchild of this teen, did not make it to market fast enough to be able to shout “first!”
Another service has popped up ahead of it and it promises to do the same thing, though a bit differently. But they both protect your sensitive sight from spoiler tweets. You know the tweets we’re talking about, those “ohmygodIcan’tbelievehejustDIED!” tweets that are now ruining your favorite shows! [Foot stomp!]
If you find browser tabs SO 2012 and want a faster way to immediately access Twitter, you might be interested in BirdDrop.
The poopy sounding app sits in your Mac’s menu bar until you’re ready to “drop a tweet” or view your account without scanning the six hundred tabs you have open for Twitter.
Take it from me, digitally engaged moms are the best untapped resource around. Forget Millennials, people – everyone is targeting them.
If you’re an everyday product/service – you know, like food or underwear (neither of which I think Millennials use) – showing a little attention to your digitally engaged moms can be your social sharing golden ticket.
You’ll remember, once upon a time, tweets were top dog in Google search. And then that relationship dissolved in a sea of vagueness and although you’ll see tweets come up in Google searches today, they’re noticeably appearing after the more Google-y bits of information (like news stories and such, capable of being +1′d on Google+). This is, of course, just as the Twitter Oracle predicted.
But enough about Google, we’re talking Yahoo here. And Yahoo is busy cozying up with Twitter, much to (we imagine) someone at Google’s chagrin who must be thinking, “Maybe Yahoo isn’t as irrelevant as we thought!”
Are you a different person on Twitter than you are in “real life”?
Social media (and, indeed, the internet) is a glittering lure. It presents a clean slate. You can be anyone. On Twitter, or any social network, it pays to present the best version of yourself. That’s a good thing – in fact, it’s smart, and advisable, especially if you’re using Twitter in any kind of professional capacity.
But if the you that we see on our screens is completely different to the you behind it, then it’s simply a matter of time before that illusion is exposed.
TweetBackup, one of the most popular Twitter archiving services out there, announced yesterday that it is shutting down.
If you’re a TweetBackup user, we’ve got suggestions below for where to shift your Twitter backups, as well as the scoop on why the shut-down is happening.
To be successful on Twitter – whether you’re tweeting on behalf of a major brand, a small business, or yourself – requires a well-thought-out content strategy.
Why are you tweeting? When are you tweeting? To whom? How will you measure success?
Even when you’ve crafted that solid tweeting strategy – committing to practicing great social customer service, pushing out high-quality content, and pulling in new followers with engaging tweets – success may still be beyond reach.
And here’s the one reason why.
Think you could sum up your job description in 140 characters?
Recently, the Wisconsin Law Journal posted a job opening for a full-time reporter on JournalismJobs.com, and used just 134 characters to do so.
In the same spirit of brevity, SHIFT Communications started compiling an entire page of tweet-length job listings, both at the agency itself and its clients.
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Shea Bennett
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Mary Long
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