L2 Think Tank’s Social Platforms 2013 study, covering 247 brands across 15 different social platforms, offers a deep dive into the current moment in social media.
Insights include the ROI of social media vs. more traditional marketing tactics like paid search and email; the performance difference of Instagram video and Vine; and engagement levels on Twitter vs. Instagram vs. Facebook and more.
This week, Publishers Clearing House is hiring a social media marketing manager, and WhisperText needs a content moderator. Meanwhile, Hulu is seeking a search marketing manager and a marketing analytics associate. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.
Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
In this week’s Twitter app updates for iOS and Android, users became privy to a number of anticipated features.
An overview, below.
As part of its Not Normal ad campaign, Mini has partnered with creative agency KKLD to create an LED car that broadcasts tweets, Facebook posts and Vine videos, from random people.
Did you know that 80 percent of business to business (B2B) marketers use Twitter, and 56 percent planned to expand their social media budgets in 2013?
But it’s not all social. Indeed, far from it: B2B marketers use, on average, twelve different content marketing tactics, including blogs, video, search marketing and mobile.
When you’re considering a college placement, what’s the most important “must have” on your list?
A recent study of 7,000 high school students revealed that students are increasingly choosing colleges with social media clout, which means that the institutions that are managing their social presence on platforms such as Twitter and Facebook better than their rivals have an exponentially greater chance of attracting the highest quality of applicants.
In partnership with Datalogix (DLX), a company that specializes in measuring the offline impact of online ads, Twitter has announced a new measurement called “offline sales impact” to quantify the effect that tweets have on offline sales for consumer packaged goods (CPG) businesses in the U.S.
The motivation behind the roll-out is the fact that more than 94% of retail activity still happens in the physical world, and retailers need to be able to determine what effect, if any, their Twitter advertising has on those real-world sales.
How do you measure social media ROI?
While social media marketing, as a concept, is less than a decade old, best practices for generating and measuring return on investment have proven particularly difficult nuts to crack.
So how are brands defining goals?
Social media is more prevalent than you might think in Africa – it is, after all, the world’s second-largest continent.
New research by strategic communication agency Cerebra examines the social media and social business practices of Africa’s top 200 companies, ranked according to revenue.
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