Southeast Asia-based Webfluenz aims to be the complete business intelligence solution for businesses, brands, PR and ad agencies, analysts, and companies.

Webfluenz lets social media managers and digital marketers listen to, monitor, and engage followers across social media. Here’s how.

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How do you measure social media ROI?

While social media marketing, as a concept, is less than a decade old, best practices for generating and measuring return on investment have proven particularly difficult nuts to crack.

So how are brands defining goals?

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Social media is more prevalent than you might think in Africa – it is, after all, the world’s second-largest continent.

New research by strategic communication agency Cerebra examines the social media and social business practices of Africa’s top 200 companies, ranked according to revenue.

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One in four people worldwide will use social networks in 2013, a rise to 1.73 billion social media users from 1.47 billion in 2012.

What’s more, this global social audience is expected to jump to 2.55 billion within the next five years. But how exactly does this global group break down in terms of social network affinity?

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Have you heard? Social media is changing the world.

In business, brands are using platforms such as Twitter and Facebook to raise awareness of product and services, drive engagement and boost website footfall and sales. Increasingly, they’re also using these channels for customer service, with firms that excel in this area often enjoying a trickle-down effect on their bottom line.

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When you’re new to social media, setting up your Twitter or Facebook profile can be a little overwhelming.

The basics of your account can be quickly mastered, but figuring out the heights and widths of all the images you will need to make your social outposts look awesome is a time-consuming and, unfortunately, often instantly forgettable business.

This is true for veterans, too. And it gets a heck of a lot more complicated when you start rolling out your Google+, LinkedIn and YouTube channels, and those images. Where on earth do you begin?

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Continuing their successful expansion across the region, IMS, Latin America’s largest independent digital agency and the exclusive ad sales partner of Twitter in the region, has launched Twitter sales in two new South American markets: Peru and Ecuador.

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New research from mobile tech company StepLeader shows that adult US smartphone owners are increasingly turning to mobile apps and social media to consume local news.

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What was the moment when Twitter was first brought to your attention? When did you realise that Twitter was something important?

For many people, the Hudson River plane crash was Twitter’s tipping point, when the of-the-moment and on-the-spot reporting medium that Twitter provided to anybody – critically, not just the mass media – allowed iPhone owner Janis Krums to take a photograph that was rapidly shared around the Twitterverse. And the rest, as they say, is history.

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When you’re on the beach this summer, you might want to know which social networks the various people around you are most active on.

With the handy infographic below, created by Italy’s GrimmSolutions, you can do just that.

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