By Shea Bennett on November 19, 2014 12:00 PM
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On March 21, 2006, Jack Dorsey wrote the first ever tweet.
“Just setting up my twttr,” he wrote. And the world was never the same again.
Are you using social media to power your business to business (B2B) marketing campaigns?
You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI?
Back in September Twitter raised $1.8 billion in a convertible note offering that exceeded expectations after higher than anticipated demand.
Impressive stuff. However, that debt has now been scored as “junk” status by U.S. ratings agency Standard & Poor’s, who valued Twitter as below investment grade.