Did you know that a recent study showed that 36 percent of business leaders over the age of 50 cited lack of knowledge in social media as the greatest barrier that they face?

Furthermore, one in ten say that staff shortages prevent them from pursuing any kind of campaign, and almost half (49 percent) believe that their company doesn’t need social media, largely because they feel it doesn’t fit within their industry.

They’re way off the mark, of course. With very few exceptions, platforms such as Twitter and Facebook can play an important role in the business model of almost every brand type.

This infographic takes a closer look at how small businesses are using social media in Canada.

(Source: InfoglyphsSocial media image via Shutterstock.)