AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Does Your Brand Have A Social Media Blind Spot (Which Is Killing Your Reputation)? [INFOGRAPHIC]

Did you know that a recent survey showed that more than one-third of CEOs fail to consider their company’s social media reputation when making business decisions?

Business to business (B2B) companies are twice as likely to not engage an audience online to defend their reputation as their business to consumer (B2C) counterparts, while smaller firms are slower to respond to online criticism – and often ignore it altogether – than larger organisations.

This infographic takes a closer look at how reputation management on social media can be a blind spot for business executives.

(Source: Zenogroup. Reputation image via Shutterstock.)

Mediabistro Course

Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!