Did you know that a recent survey showed that more than one-third of CEOs fail to consider their company’s social media reputation when making business decisions?

Business to business (B2B) companies are twice as likely to not engage an audience online to defend their reputation as their business to consumer (B2C) counterparts, while smaller firms are slower to respond to online criticism – and often ignore it altogether – than larger organisations.

This infographic takes a closer look at how reputation management on social media can be a blind spot for business executives.

(Source: Zenogroup. Reputation image via Shutterstock.)