AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

U.S. Moms More Active On Twitter, Facebook Than Generation Xers [STUDY]

An incredible 94.5 percent of all mothers in the U.S. are internet users, estimates eMarketer, versus 75.7 percent of the total population, putting moms at the very top of the “must-target” list for digital marketers.

Indeed, more than eight in ten of these women use social media sites one or more times per month, with 25.3 million U.S. moms on Facebook and 5.7 million on Twitter.

This makes the mom category a more important demographic for social media marketers than the usually-prized Generation Xers (folks born between the early 1960s and early 1980s), although moms are slightly behind millennials (those born between the 1980s and 2000s) overall.

(Source: eMarketer. Mom image via Shutterstock.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!