An incredible 94.5 percent of all mothers in the U.S. are internet users, estimates eMarketer, versus 75.7 percent of the total population, putting moms at the very top of the “must-target” list for digital marketers.
Indeed, more than eight in ten of these women use social media sites one or more times per month, with 25.3 million U.S. moms on Facebook and 5.7 million on Twitter.
This makes the mom category a more important demographic for social media marketers than the usually-prized Generation Xers (folks born between the early 1960s and early 1980s), although moms are slightly behind millennials (those born between the 1980s and 2000s) overall.
- UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]
- Time Spent in Social Media Apps Rises 49% After Strong 'Snacking' Behaviour [STUDY]
- 92% of Marketers Say Social Media is Important for Their Business [INFOGRAPHIC]
- The Majority of all Social Media Users are From Outside the United States [STUDY]