Did you know that marketers say that measuring the return on investment (ROI) of social media is the leading challenge for their campaigns?

While 78 percent of marketers say that better customer engagement is the number one objective of their social media strategy, more than half (57 percent) struggle to measure ROI using traditional methods.

Why? Because the rules have changed.

While the fundamentals remain the same, social media is not traditional marketing, so many traditional marketing concepts, including metric measurement, will not work. Marketers have to utilize new and alternative methods of evaluating the success of their campaigns… or face eternal disappointment.

Yesterday we reported on Awareness’ State Of Social Media Marketing study, and Awareness have illustrated some of their findings in this infographic, which also provides guidelines and tips for alternative ways to measure social media ROI.

(Source: Awareness. ROI image via Shutterstock.)