AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

A College Sports Twitter Handle Trade: Syracuse And Stanford

In a NCAA first, Stanford traded its old Twitter handle, @SUAthletics, to Syracuse on Monday.

Stanford Athletics is now tweeting from @GoStanford, and Syracuse University Athletics from @SUAthletics.

In a statement, Bernard Muir, Director of Athletics at Stanford, said,

“Obviously we’re thrilled to activate @GoStanford as our official Twitter handle and pull off this dynamic trade. From a branding standpoint, this trade makes sense for both schools. We held both accounts – the social media equivalent to having two starting quarterbacks, and we wanted to derive as much value as possible. We expect great things from our new starter, @GoStanford, and wish @SUAthletics good luck in a new home.”

Syracuse has been tweeting from @Cuse, having racked up almost 30,000 followers. But since the school’s official website is SUAthletics.com, it makes sense to align the branding with the Twitter handle, @SUAthletics.

So far, the profile has been wiped clean, rebranded, and has sent one tweet confirming the new ownership of the account.

To complete the trade, Syracuse sent Stanford a delivery of goods including a case of oranges, which Stanford intends to use in refilling its 2011 Orange Bowl trophy.

What do you think about the Twitter handle trade?

(Image via)

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!