By Allison Stadd on August 8, 2013 1:00 PM
Social media is more prevalent than you might think in Africa – it is, after all, the world’s second-largest continent.
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It’s very easy to think that the joys of Twitter are limited to the USA, UK and Western Europe, but the microblogging platform is making inroads in almost every country all around the world.
Take Africa, for example. How well has Twitter been adopted there? A new study has taken a closer look at tweeting across the world’s second-largest continent, and discovered that it’s a lot bigger than you probably thought.