Today we give thanks for the Twitter co-founders penchant for interesting names. We have, of course, the Obvious Corp (which is anything but) and Square (that cool “pay using my smartphone” device), the new blogging platform Medium – and now, bestest of all – Jelly.

Beyond wondering if they’ve employed someone solely to come up with these names, this latest mushy gushy creation of Biz Stone that has left people wondering: “What the Jelly?”

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