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Posts Tagged ‘b2b social marketing’

89% Of UK B2B Marketers Now Use Twitter [STUDY]

89% Of UK B2B Marketers Now Use Twitter [STUDY]

Twitter has always been a popular tool for business to business (B2B) brand marketing and new data reveals that almost nine in 10 B2B marketers in the United Kingdom now use the platform.

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B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

How do you measure social media return on investment (ROI)?

Since the dawn of social networking, evaluating the performance of brand campaigns has proven to be a difficult nut to crack, particularly for business to business (B2B) organisations. Indeed, just 16 percent of B2B marketers in the United Kingdom believe that they are able to consistently measure social media ROI, with two in five having almost no success.

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85% Of B2B Marketers Use Twitter [INFOGRAPHIC]

85% Of B2B Marketers Use Twitter [INFOGRAPHIC]

New data has revealed that 87 percent of B2B marketers are now using social media as part of their strategical arsenal, with 85 percent using Twitter.

Indeed, B2B marketers use, on average, six different social networking platforms, with LinkedIn (91 percent), Facebook (81 percent) and YouTube (73 percent) also popular.

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Top 50 People Most Retweeted By B2B Marketers [REPORT]

Top 50 People Most Retweeted By B2B Marketers [REPORT]

B2B social marketing agency LeadTail has followed up on their recent report analyzing the Twitter activity of 515 B2C marketers with a new study packed with social media insights into the patterns and behaviors of B2B marketing decision makers.

In collaboration with DNN Software, LeadTail discovered which social networks B2B marketers are active on, what they’re talking about, what media sources they’re consuming, and more.

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How Are B2B Marketers Using Social Media? [INFOGRAPHIC]

Did you know that 80 percent of business to business (B2B) marketers use Twitter, and 56 percent planned to expand their social media budgets in 2013?

But it’s not all social. Indeed, far from it: B2B marketers use, on average, twelve different content marketing tactics, including blogs, video, search marketing and mobile.

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The B2B Power Of Twitter [STUDY]

A recent study by Compete in collaboration with Twitter examined the impact of tweet exposure on B2B tech companies.

The insights suggest Twitter is an invaluable tool in B2B lead generation and conversion.

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Twitter Users Visit B2B Tech Sites More Than Average Internet Users [INFOGRAPHIC]

More B2B companies than ever are working to leverage the power of social media in 2013.

A full 91% of B2Bs are currently using social content to generate new leads and drive traffic to their websites.

The following infographic by Momentum examines the top objectives of B2B social marketing, the networks B2B marketers are using most (80% are on Twitter), and more.

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For B2B Brands, Facebook Delivers Traffic, Twitter Delivers Leads [STUDY]

A new study has revealed that while Facebook is the premier source of social media-originated traffic, Twitter is far and away the leading source of social leads for small and medium-sized business to business (B2B) brands.

Some 82 percent of social media B2B leads come from Twitter, compared to just 9 percent for Facebook and LinkedIn equally.

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A History Of Disruptive B2B Marketing Innovations [INFOGRAPHIC]

There is a very distinct difference between business to consumer (B2C) social networking and business to business (B2B) social marketing.

They are different beasts that require very different strategies from brands and companies.

In examining the history of B2B marketing innovations – what has worked, what hasn’t, how generation of leads and sales has changed over time – creative agency JESS3 and Eloqua assembled a helpful infographic that visualizes a large amount of data using four categories: Communications, Computing, Web, and Social Media.

The result is a very interesting look at the history of B2B marketing, including how Twitter and other social networks have played a part.

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Facebook, Twitter, LinkedIn, Pinterest And The B2B Social Marketing Universe [INFOGRAPHIC]

In less than a decade, business to consumer (B2C) social networking has quickly established itself as a proven and powerful marketing strategy for brands, empowering businesses of all shapes and sizes to raise awareness of products and services, drive traffic and generate leads and sales.

Business to business (B2B) social marketing is, however, a very different beast that requires very different strategies. What works in your B2C campaign will likely fall flat when targeting clients and other brands, and marketers need to study which platforms are best for their B2B promotional needs.

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