By Shea Bennett on May 14, 2014 9:00 AM
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Posts Tagged ‘b2b social marketing’
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New data has revealed that 87 percent of B2B marketers are now using social media as part of their strategical arsenal, with 85 percent using Twitter.
Indeed, B2B marketers use, on average, six different social networking platforms, with LinkedIn (91 percent), Facebook (81 percent) and YouTube (73 percent) also popular.
B2B social marketing agency LeadTail has followed up on their recent report analyzing the Twitter activity of 515 B2C marketers with a new study packed with social media insights into the patterns and behaviors of B2B marketing decision makers.
In collaboration with DNN Software, LeadTail discovered which social networks B2B marketers are active on, what they’re talking about, what media sources they’re consuming, and more.
More B2B companies than ever are working to leverage the power of social media in 2013.
A full 91% of B2Bs are currently using social content to generate new leads and drive traffic to their websites.
There is a very distinct difference between business to consumer (B2C) social networking and business to business (B2B) social marketing.
They are different beasts that require very different strategies from brands and companies.
In examining the history of B2B marketing innovations – what has worked, what hasn’t, how generation of leads and sales has changed over time – creative agency JESS3 and Eloqua assembled a helpful infographic that visualizes a large amount of data using four categories: Communications, Computing, Web, and Social Media.
The result is a very interesting look at the history of B2B marketing, including how Twitter and other social networks have played a part.
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