CEOs and social media haven’t always made the greatest of bedfellows – while some chief execs seem to spend almost all of their spare time online, many others don’t bother at all – new research from Domo and CEO.com has revealed that the heads of America’s largest companies are gradually coming around to the idea of social networking, certainly when it comes to Twitter and linkedIn.

Facebook and Google+? Not so much.

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Did you know that 79 percent of Inc 500 CEOs and 30 percent of Fortune 500 CEOs have an active presence on at least one social network?

Twitter leads the way, commanding a healthy 50.3 percent share amongst chief execs, ahead of LinkedIn (47 percent) and Facebook (45 percent), with Google+, as usual, taking home the wooden spoon (12.1 percent).

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Should CEOs, VPs, managers and other high-powered, super-busy corporate folk use Twitter? Absolutely. In fact, I’d say it’s essential.

We understand that you’re busy. After all, you have a successful company to run. But if your business leverages social media tools (and if it doesn’t, it must) and your brand, employees and competitors are using Twitter and Facebook, then so should you.

At the very least you’ll be setting a fine example, and all CEOs should have a sound, working knowledge of social media, both for the perks that brings in and of itself, and because it’s such an increasingly vital cog in the structure of modern business. Plus, you’ll be better informed to determine whether your employees are being productive or simply wasting company time.

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