AllFacebook SocialTimes 10,000 Words MediaJobsDaily

Posts Tagged ‘consumer research’

Good News Travels Faster Than Bad On Social Networks [RESEARCH]

Good news travels fast.

Especially on social networks. So says Jonah Berger, a social psychologist at the University of Pennsylvania and author of new book (and recent SXSW talk), Contagious: Why Things Catch On.

Berger and his Penn colleague Katherine Milkman dove into people’s social networking habits, analyzing the types of content people share most, with whom, when, and why. The results are pretty fascinating.

Read more

Sponsored Post

Hands-On Social Media Training for Beginners

Social Media 101In our Social Media 101 boot camp, you'll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

How Brands Are Using Social Media For Market Research [INFOGRAPHIC]

Social media provides a number of benefits for brands of all shapes and sizes across almost every industry, such as raising awareness of products and services, boosting website traffic and driving sales.

But it isn’t all about marketing, as this medium is also a fertile source for research, and brands are quickly catching on – a recent survey revealed that 65 percent of firms rated “marketplace insight” as one of social media’s top perks.

Read more