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Posts Tagged ‘consumer research’

Good News Travels Faster Than Bad On Social Networks [RESEARCH]

Good news travels fast.

Especially on social networks. So says Jonah Berger, a social psychologist at the University of Pennsylvania and author of new book (and recent SXSW talk), Contagious: Why Things Catch On.

Berger and his Penn colleague Katherine Milkman dove into people’s social networking habits, analyzing the types of content people share most, with whom, when, and why. The results are pretty fascinating.

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How Brands Are Using Social Media For Market Research [INFOGRAPHIC]

Social media provides a number of benefits for brands of all shapes and sizes across almost every industry, such as raising awareness of products and services, boosting website traffic and driving sales.

But it isn’t all about marketing, as this medium is also a fertile source for research, and brands are quickly catching on – a recent survey revealed that 65 percent of firms rated “marketplace insight” as one of social media’s top perks.

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