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Posts Tagged ‘consumer research’

Good News Travels Faster Than Bad On Social Networks [RESEARCH]

Good news travels fast.

Especially on social networks. So says Jonah Berger, a social psychologist at the University of Pennsylvania and author of new book (and recent SXSW talk), Contagious: Why Things Catch On.

Berger and his Penn colleague Katherine Milkman dove into people’s social networking habits, analyzing the types of content people share most, with whom, when, and why. The results are pretty fascinating.

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Mediabistro Event

Meet the Pioneers of 3D Printing

Inside3DPrintingDon’t miss the chance to hear from the three men who started the 3D printing boom at the Inside 3D Printing Conference & Expo, September 17-18 in San Jose, California. Chuck Hull, Carl Deckard, and Scott Crump will explore their early technical and commercial challenges, and what it took to make 3D printing a successful business. Learn more.

How Brands Are Using Social Media For Market Research [INFOGRAPHIC]

Social media provides a number of benefits for brands of all shapes and sizes across almost every industry, such as raising awareness of products and services, boosting website traffic and driving sales.

But it isn’t all about marketing, as this medium is also a fertile source for research, and brands are quickly catching on – a recent survey revealed that 65 percent of firms rated “marketplace insight” as one of social media’s top perks.

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