Good News Travels Faster Than Bad On Social Networks [RESEARCH]
By Allison Stadd on March 21, 2013 10:00 AM
![Good News Travels Faster Than Bad On Social Networks [RESEARCH]](http://www.mediabistro.com/alltwitter/files/2013/03/good-news-300x200.jpg)
Good news travels fast.
Especially on social networks. So says Jonah Berger, a social psychologist at the University of Pennsylvania and author of new book (and recent SXSW talk), Contagious: Why Things Catch On.
Berger and his Penn colleague Katherine Milkman dove into people’s social networking habits, analyzing the types of content people share most, with whom, when, and why. The results are pretty fascinating.
Don’t miss the chance to hear from the three men who started the 3D printing boom at the
Social media provides a number of benefits for brands of all shapes and sizes across almost every industry, such as raising awareness of products and services, boosting website traffic and driving sales.



Nadine Cheung
Editor, The Job Post