Posts Tagged ‘development’
Rumor has it that Twitter is prepping an ad-retargeting exchange to rival Facebook’s.
The practice works by locating people on the social network who had previously visited a brand’s site and retargeting them with non-standard display ads in hopes of luring them back to the brand site.
While Facebook didn’t launch Facebook Exchange (FBX) until last summer, after its IPO, it’s looking like Twitter might take the reverse route.
Twitter announced yesterday afternoon that it has acquired a little-known scalable computing startup called Ubalo.
Founded in 2011, Palo Alto-based Ubalo simplifies large-scale computing, enabling its users to write just the code they need for analysis or processing without worrying about the complexities of integration and scaling.
There was a lot of huff as the one-year anniversary of Twitter’s inaugural Chirp Developer Conference came and went without a word from the company as to when (or if) there would be another one. And while it looks like they won’t be doing something quite that big this year, they are sending a message to their developers that they still care: they’re hosting a small #devnestSF tweetup at their offices in San Francisco in May, and will be setting up more of these around the US and the world in the near future.