By Allison Stadd on July 25, 2013 5:00 PM
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Posts Tagged ‘e-commerce’
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E-commerce has exploded, with 98% of retail brands present on Twitter and 81% of shoppers directly influenced by posts from friends on social media platforms.
In addition, ExactTarget posits that a retailer using big data to its full could increase operating margin by more than 60%.
No wonder U.S. online retail sales are expected to hit $370 billion by 2017.
There are some changes coming to Twitter. According to multiple unnamed sources, the company is gearing up to add new features to brand pages, including e-commerce, contests and sweepstakes.