Guess how many Twitter followers I have? Go on, take a guess! As of this week, I’m sitting at 2,102.
Whether that number seems pitifully small or astoundingly large to you, the fact is I earned each and every one of those followers.
Now, if I was on Twitter just to get more followers (which is a bad, bad strategy), I could have 21,020 followers. Or even 210,200 followers… within a matter of days. If I really wanted more followers, I could get them. Right now.
But those followers would be fake accounts, useful only as a shallow badge of “honor” that I could brag about and use to impress potential clients or competitors. And herein lies the danger of fake accounts: they’re shallow, useless, and ultimately they damage the brand credibility of every single one of us who actually works hard to build up a genuine – and real – following on Twitter.