You can use Twitter to sell a product, to create your brand or to become part of a community of experts – but if you don’t stand out from the crowd, you’ll quickly get frustrated. Increasing your follower count, and keeping them engaged, is all about adding something new to a conversation and making yourself heard. Here’s five ways to stand out on Twitter that you can implement today.
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Whether you’re a Twitter power user or a nervous neophyte, there are some words you’ve just got to know in order to interact on Twitter. We’ve compiled the essential Twitter dictionary so you can tweet with confidence, @mention frequently, and sift through your followers and friends without getting them mixed up.

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It might not be intuitive, but it’s true: you’re likely to get more followers if you write less on Twitter.

That’s not to say that one tweet a day will suffice, or that one a week is good enough – your market, goals and audience will determine the “sweet spot” of how many tweets per day is optimal, and you’ll discover this number over time using trial and error. But for those of you who want to get started growing your follower account today, here’s how to increase your Twitter follower count by writing less.
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It might sound ironic, but the absolute worst thing you can do on Twitter if you’re looking for more followers is to ask for them. Begging for followers is a favorite pastime of scammers, spammers and many of the uninitiated, and it will drive your followers away faster than begging for money.
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If you’re relatively new to Twitter, you might still believe in the “rule of high followers”: if someone has thousands of followers, they must be interesting enough to follow.

But those of us who are a bit more battle weary will think twice about admiring a high follower count. We know that it’s easy to artificially inflate, making that user look like one-to-follow when they’re really a dud.

Here’s how to spot a fake follower count.
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The Paralympics closing ceremony – which featured Coldplay and Rihanna playing out the Games – was a hit with viewers this week, many of whom took to Twitter to discuss the eleven day event.

And, just like the Olympics before them, the Paralympics created a handful of digital stars out of its top athletes. So which athletes got the most social media love?
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While we’ve said many times that follower count means less on Twitter than influence, followers are still an integral part of a successful Twitter presence.

If you’re looking to grow your follower count in a sustainable, meaningful way, here are 10 tips to get you started.
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Last week a little app called Fakers by Status People was launched, allowing anyone to check out how many of their Twitter followers are real and how many are bots, spam or just plain fake.

Business Insider liked the idea of testing for fakers, and took it one step further: they analysed the top companies on Twitter to see which ones were followed by the most fake accounts.

Curious to see which big names in business are all fluff when it comes to Twitter? Read on for the results.
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Love ‘em or hate ‘em, the Twilight movies have made an indelible mark on pop culture… a mark (or stain) that’s now spread to Twitter.
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Social media marketers, listen up: Milla Jovovich has a lesson for you.
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