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Posts Tagged ‘hashtag infographic’

The History of Hashtags in Social Media Marketing [INFOGRAPHIC]

The History of Hashtags in Social Media Marketing [INFOGRAPHIC]

Twitter didn’t invent the hashtag (#), but it certainly popularised it with the masses.

Once more commonly referred to as the pound sign, online use of the hashtag began on IRC (Internet Relay Chat) in the late 1990s, where it was used to categorise items into groups. In August 2007, designer Chris Messina asked his followers how they felt about using the pound sign to group conversations on the micro-blogging platform, and thus became the first person to use the hashtag on Twitter.

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Hashing Out Our Problems: Twitter’s History Of Social #Hashtivism [INFOGRAPHIC]

Hashing Out Our Problems: Twitter's History Of #Hashtivism [INFOGRAPHIC]

Hashtag activism – hashtivism, if you will – is a growing trend on Twitter.

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How To Use Hashtags To Boost Your Online Presence [INFOGRAPHIC]

How To Use Hashtags To Boost Your Online Presence [INFOGRAPHIC]

Did you know that studies have shown that tweets with hashtags generate up to double the engagement rate?

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The Power Of The #Hashtag [INFOGRAPHIC]

The Power Of The #Hashtag [INFOGRAPHIC]

Hashtags are everywhere. In just a few years they’ve been heavily incorporated into network TV shows, commercials, movie promotions, magazine ads and, amazingly enough, for many folks they’re even part of their everyday vernacular (albeit usually with a touch of irony).

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The Life Of The Hashtag Before Twitter [INFOGRAPHIC]

The Life Of The Hashtag Before Twitter [INFOGRAPHIC]

The hashtag as we know it was born in August 2007, when designer Chris Messina, the self-described “hash godfather,” asked his Twitter followers what they thought of using the pound sign to group conversations on Twitter.

Six years later, hashtags are completely integral to social media, having spread beyond Twitter to Facebook, Google+, Pinterest, Instagram and even farther (including real-world conversations). Hashtags add context, humor, organization and the potential for virality to your tweets.

But what was the life of the hashtag before Twitter made it famous?

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The History Of #Hashtags [INFOGRAPHIC]

Thinking Of Using A Hashtag On Twitter? 4 Quick Tips To Maximise ROI [INFOGRAPHIC]

What was your first hashtag?

Chances are you don’t remember – they have been around (at least in their modern sense) since 2007, after all – and if you’re in any way an active user of social media, particularly Twitter or Instagram, everyday use of hashtags has pretty much become par for the proverbial course.

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Thinking Of Using A Hashtag On Twitter? 4 Quick Tips To Maximise ROI [INFOGRAPHIC]

Thinking Of Using A Hashtag On Twitter? 4 Quick Tips To Maximise ROI [INFOGRAPHIC]

Hashtags are everywhere, and it seems you can’t go more than a moment without seeing one plastered over a billboard, shining brightly out from the footer of a magazine advertisement or beaming pride of place on a primetime television show. But if you want to maximise the effectiveness of these simple but powerful marketing tools, there’s a couple of things that you need to remember.

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The Complete Guide To Hashtag Etiquette [INFOGRAPHIC]

What is a hashtag? Well, on Twitter – and increasingly everywhere else – a hashtag is a word or phrase (with no spaces or punctuation) prefixed with the # symbol which gives users an easy way to communicate around a single theme.

Example: #Twitter.

The use of hashtags in social media originated back in August 2007, when designer Chris Messina asked his Twitter followers how they felt about using the pound sign (#) to group conversations on the micro-blogging platform, and thus became the first person to use the hashtag in its modern capacity.

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The Fast Guide To Hashtags [INFOGRAPHIC]

What is a hashtag? Well, on Twitter – and increasingly everywhere else – a hashtag is a word or phrase (with no spaces or punctuation) prefixed with the # symbol, offering users an easy way to communicate around a single theme.

For example: #SocialMedia.

While the history of the hashtag (certainly in its modern use) traces back to IRC, it was only with the rise and dominance of Twitter that this powerful tool really came to prominence.

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How Effective Are Twitter Hashtags During TV Commercials? [STUDY]

Hashtags are everywhere, and it’s now very unusual for a major television program or event not to include its own hashtag to encourage viewers to talk about the show online with friends and followers. And sometimes a single hashtag isn’t enough – reality talent programming such as The X Factor, American Idol and Britain’s Got Talent use multiple hashtags during each show.

Marketers are starting to take notice, and hashtags are increasingly popping up during commercials. The Super Bowl, the most-watched TV event of the year, was actively discussed on social media, and brands who advertised during the game hoped to control these conversations with specific hashtags. But did it pay off?

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