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Posts Tagged ‘Influence’

BBC Articles Have The Most Reach And Influence On Twitter [STUDY]

A new study has been released that shows that BBC articles have the most longevity on Twitter.

Learn the key to success on Twitter from Vice President of BBC Worldwide, Vincent Sider, the keynote speaker at our event, AllFacebook Marketing Conference, in London!

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Alcohol And Drug Peer Pressure Is Just As Strong On Social Media As In Real Life [STATS]

Kids don’t have to be face-to-face to influence each other. New research finds that online peer pressure through Twitter and Facebook can be just as influential as offline interactions when it comes to alcohol and drug use.
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Social Media: It’s About Who, Not How Many [STUDY]

Despite the massive number of followers that folks like Lady Gaga and Justin Bieber boast on Twitter, they’re not necessarily the social media leaders they appear to be.

A new study suggests that the demographic makeup of fans and followers means more than the sheer number of connections you have.
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Are Religious Leaders More Influential Than Pop Stars On Twitter?

Lady Gaga might have more Twitter followers than anyone else, but some new insights from Twitter itself suggest that she’s not the most influential.

In fact, she’s not even up there in the upper echelon of most influential tweeters. Neither are Justin Bieber, Britney Spears or even Barack Obama.

The most influential tweeters appear to be religious leaders, many of whom are evangelical Christians with large offline followings.
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How Popular Are Obama And Romney On Twitter? This App Checks – In Real-Time

It’s a student project, but Twipolitico has the potential to add some serious insight into the 2012 race.

The site tracks the real-time popularity of Barack Obama and Mitt Romney on Twitter, to see who’s winning the social media sentiment race.
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Klout Launches Brand Squad Pages

Klout is taking another go at measuring influence – this time for brand pages, with a focus on how users interact with the page. “Brand squads,” according to the announcement on the Official Klout Blog, are “currently in beta, [and] are Klout’s way of giving influencers a place to be recognized and have a direct impact on the brands they care about most.”
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Who Are The Most Influential People Talking #SXSW Right Now?

SXSW is nearly upon us, the influential tech, music and film festival shifting into high gear on Friday. And a big part of this annual joining of the cutting-edge minds is Twitter: using it to promote your booth, meet attendees, share news and talk about your favorite new startup in between sets.

PeopleBrowsr and Kred had created a #SXSW Leaderboard to showcase the most influential tweeters during the event. Will you make the cut?
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5 Twitter Metrics Beyond Follower Count

Counting your Twitter followers is a mostly fruitless exercise. If you have 50 followers that you’re engaging and interacting with, that’s much better than 2,000 followers who don’t pay any attention to what you have to say.

The number of followers you have is just one of many metrics you should be using to measure how effective your Twitter efforts are. We’ve got five Twitter metrics beyond follower count for you to use to better understand your Twitter presence.
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How The Biggest Names In Sports Are Connected On Twitter [INFOGRAPHIC]

Each industry has its own universe on Twitter. The interconnectedness of thought leaders and participants in a space creates a web of influence – and Chartball has created a massive, interactive infographic showing this universe among the sports elite on Twitter.
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Google+ Now Affects Your Klout Score

The big players on Google+ might have noticed a rather pleasant bump in their Klout score today. That’s because Klout has officially integrated the new network into its influence calculations.
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