Posts Tagged ‘Influence’
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Lady Gaga might have more Twitter followers than anyone else, but some new insights from Twitter itself suggest that she’s not the most influential.
In fact, she’s not even up there in the upper echelon of most influential tweeters. Neither are Justin Bieber, Britney Spears or even Barack Obama.
The most influential tweeters appear to be religious leaders, many of whom are evangelical Christians with large offline followings.
Klout is taking another go at measuring influence – this time for brand pages, with a focus on how users interact with the page. “Brand squads,” according to the announcement on the Official Klout Blog, are “currently in beta, [and] are Klout’s way of giving influencers a place to be recognized and have a direct impact on the brands they care about most.”
SXSW is nearly upon us, the influential tech, music and film festival shifting into high gear on Friday. And a big part of this annual joining of the cutting-edge minds is Twitter: using it to promote your booth, meet attendees, share news and talk about your favorite new startup in between sets.
PeopleBrowsr and Kred had created a #SXSW Leaderboard to showcase the most influential tweeters during the event. Will you make the cut?
Counting your Twitter followers is a mostly fruitless exercise. If you have 50 followers that you’re engaging and interacting with, that’s much better than 2,000 followers who don’t pay any attention to what you have to say.
The number of followers you have is just one of many metrics you should be using to measure how effective your Twitter efforts are. We’ve got five Twitter metrics beyond follower count for you to use to better understand your Twitter presence.
The big players on Google+ might have noticed a rather pleasant bump in their Klout score today. That’s because Klout has officially integrated the new network into its influence calculations.
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