Content marketing generates awareness of your brand, product or service; inspires consumers to engage with you; and converts them into leads and sales.
No wonder it’s the digital marketing buzz phrase of 2013.
In the infographic below, Brandpoint breaks down the three stages of content marketing – awareness, consideration, conversion – and how you measure each.
Don’t miss the chance to hear from the three men who started the 3D printing boom at the Inside 3D Printing Conference & Expo, September 17-18 in San Jose, California. Chuck Hull, Carl Deckard, and Scott Crump will explore their early technical and commercial challenges, and what it took to make 3D printing a successful business. Learn more.
Seeing as 96% of smartphone users text message, and 98% of text messages are read compared to 29% of tweets and 12% of Facebook posts, SMS marketing is naturally a rich field of potential for digital marketers.
SMS marketing company TextSprout published the following infographic to explore the successes of text marketing.
As technology has altered our daily lives, such that 46% of U.S. adults own a smartphone and 44% of U.S. companies have acquired a customer through Twitter, so too has it altered our vocabularies.
Lebara UK created the infographic below to examine the evolution of technology terms from VHS to thread.
The Latin American digital landscape is rapidly maturing, and brand marketers globally should take note.
IMS, Latin America’s largest independent digital agency, put together an infographic to explore the Latin American digital consumer, and what marketers need to know in order to reach him or her.
If you’re feeling overwhelmed by status updates, tweets, viral videos, photo boards, and email newsletters, you’re far from alone.
MyLife.com and Harris Interactive conducted a survey of 2,084 people ages 18 and older who have at least one email address and one social networking profile.
The data, collected from May 31-June 4, 2013, reveal the following.
If executed correctly, a company’s web presence can transform their bottom line.
Strong social media assets and a robust website are the equivalent of a million-dollar TV ad budget of yesteryear.
Social media does not lend itself to a one-size-fits-all approach.
Different media are better shared on different platforms for different organizations and different goals.
Following a New York Times article that called fake Twitter followers a “multimillion-dollar business” and a report from Barracuda Labs that painted Twitter as the social media network with the largest underground economy for buying and selling fake followers, Twitter updated its developer guidelines to officially prohibit automated following or bulk following through third-party apps.
July 4th weekend is the perfect time to take a look back at the history of the right to privacy in America.
With the recent NSA scandal, and Twitter’s standout status as protector of its users’ security, in mind, safe VPN provider Hotspot Shield assembled the following infographic.
More B2B companies than ever are working to leverage the power of social media in 2013.
A full 91% of B2Bs are currently using social content to generate new leads and drive traffic to their websites.
The following infographic by Momentum examines the top objectives of B2B social marketing, the networks B2B marketers are using most (80% are on Twitter), and more.
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