Last week I took a look at Instagram’s new short video feature, and waxed (somewhat) lyrical about why, in my opinion, it was no threat to Twitter’s Vine, which had rapidly expanded to 13 million users and long-eclipsed Instagram amongst shares on the Twitter network.

Turned out I might have been slightly off, at least in the near term. Since Instagram video’s June 20 launch, shares of Vine videos on Twitter have pretty much collapsed.

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Yesterday Facebook-owned Instagram launched a new video feature which allows Instagram users, all 100+ million of them, to record Vine-style videos on the fly.

The difference? Instagram’s videos can be as long as 15-seconds, compared to Vine’s six seconds, and Instagram users can also add one of any thirteen filters on the fly to their video content. Pretty darn cool.

So, here’s the billion-dollar question: given Instagram’s size and clout, does this mean the end of Vine?

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