In November of last year, Peoplebrowsr, who make Kred (amongst other products), won a temporary restraining order (TRO) against Twitter after the latter terminated their longstanding relationship, which threatened to cut off PeopleBrowsr’s access to Twitter’s “firehose” of tweets.

Without that firehose, Peoplebrowsr doesn’t have much of a business. Twitter took the case to Federal Court, on the basis that “PeopleBrowsr’s complaint is based on federal antitrust law”, filing a Notice of Removal to have the TRO removed. It didn’t work. The Federal Court agreed with PeopleBrowsr, and the case is now returning to State Court, which gives PeopleBrowsr a much better chance of winning.

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A lot has been written about the importance of influence in social media, with platforms such as Klout, Kred and Peerindex each competing to rank the folks with the most impressive level of swagger across Twitter, Facebook, LinkedIn and the other major social platforms.

President Barack Obama is generally accepted as the individual person with the most online swing, and a recent poll supported that view, with 50 percent of respondents rating the President as the most influential person in social media, ahead of Justin Bieber (38 percent) and Lady Gaga (35 percent).

But even the President’s numbers pale into comparison to the people closest to us, with 95 percent of respondents citing friends as their most trusted social influencers.

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Sick of Klout and Kred and your mom telling you about you? Here’s another to add to that list: TweetLevel.

And they’re not only going to measure the crap out of you and tell you how influential (or not) you are online, they’re going to tell you lots of other stuff too.

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Did you know that 79 percent of Inc. 500 CEOs have a social media presence, while 70 percent of Fortune 500 CEOs are completely absent on social media?

And will this matter in years to come?

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Yep, another post about influence.

But this time we’re not talking about measuring it or growing it, we’re talking about sharing it – for good.

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We told you about Klout’s new scoring mechanism a few weeks ago and mentioned they would soon be sharing new features and something called “moments.”

Well, we got to check out these new features today and they’re certainly interesting – but a bit confusing too.
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Yes, we know you despise Klout and any other attempt at ‘rating’ your online activity for whatever reason.

But Klout just rolled out a new scoring mechanism that’s worth another look – so check it out.
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Are you a fan of Klout?

Perhaps, like me, you’re a skeptic. Perhaps you’ve heard of Klout, but don’t really know how it works. Perhaps you use Klout, but don’t know much about it. Perhaps you want to use Klout, need more information, but are trapped under something heavy.

Boy, have we got the infographic for you.

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I’m not a Klout hater, let’s get that out of the way first. But I AM someone who follows online influence pretty closely and I can tell you right now that if you’re a company basing customer service on Klout scores, you’re making a mistake.

And yes, I’m about to tell you why.

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We all love free stuff, right? And we particularly love when that ‘free something’ offers valuable info about our brands’ top social influencers.

Sound too good to be true? Well, it isn’t. But don’t take our word for it – check it out.
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