Posts Tagged ‘marketing study’
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How do you like your marketing messages in the morning?
Well, if you’re an internet user in France, chances are it’s via email, certainly as opposed to Twitter and Facebook.
Social media has been heavily hyped as a platform for driving product information and intent to purchase, but a new study has (once again) revealed the disconnect between what marketers think has value, as opposed to how these mediums are rated by the end consumer.
Almost nine in ten U.S. companies will use social media for marketing purposes in 2014, as brands look to channel even more budget into paid social advertising in the coming years.
Content marketing has dominated the headlines in 2013, but which tools are brands using to most effectively promote their wares?
A new study from the Content Marketing Institute (CMI) and MarketingProfs has revealed that social media is the tactic of choice for business to consumer (B2C) marketers, with 88 percent using channels such as Twitter and Facebook to promote content this year, up 4 percentage points from 2012.
When broken down by channel, 47 percent of advertisers say that they will be increasing their spend in social media ads, with 46 percent maintaining current budget levels. On the flip side, this means that just 7 percent will be decreasing their spend on social media advertising, which is perhaps as strong a testament to the perceived value of this medium as we’ve ever seen.
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