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Posts Tagged ‘nielsen twitter’

The Oscars Gobbles Up The Walking Dead In Top 10 Nielsen Twitter TV Ratings [CHART]

The Oscars Gobbles Up The Walking Dead In Top 10 Nielsen Twitter TV Ratings [CHART]

The relationship between Twitter and television is important for both parties, even if there’s a bit of a disconnect between the sorts of shows real people are watching in their homes and what they’re actually talking about on social media. For example, The Big Bang Theory gets 20 million viewers week in, week out, but nobody is really talking about it on Twitter.

Conversely, a show like The Walking Dead, which has about half Big Bang’s audience, dominates social discourse, ranking as the top show on Twitter every time it airs.

That is, except this week. Except for the Oscars.

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Breaking Bad And The Walking Dead Were The Most Talked About Shows On Twitter In 2013 [STATS]

Breaking Bad And The Walking Dead Were The Most Talked About Shows On Twitter In 2013 [STATS]

Nielsen has released its official Twitter TV ratings for 2013, which look at the shows with the biggest buzz on the social network over the past 12 months.

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Top 10 Tweeted-About TV Shows Last Week [STATS]

Top 10 Tweeted-About TV Shows Last Week [STATS]

Nielsen’s new Twitter TV ratings officially launched this week, a Twitter companion to the company’s standard television viewership stats that quantify the number of users who post and view tweets about popular TV shows in real time.

The new data is instructive about what shows are most tweeted about, when people tweet during TV shows, and how many impressions each tweet gets.

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Twitter Drives Up Some TV Ratings, But TV Better At Driving Tweets, Says Nielsen [STUDY]

Nielsen has released a study that, for the first time, provides statistical evidence of the two-way relationship between Twitter and television, inasmuch as how conversation on Twitter about a TV show can boost ratings for that program, and vice versa.

However, while the data has shown that there’s definitely some correlation between a spike in tweets and strong ratings, it’s typically more in Twitter’s favour than the other way around.

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Social Media Bigger And More Influential Than Ever, Reveals Q3 Nielsen Report [INFOGRAPHIC]

The use of social media continues to grow at a rapid pace, with platforms such as Twitter, Facebook, Tumblr and LinkedIn hungrily consuming the attention of the masses and connecting them with almost everything they buy, watch and read – online and off.

State of the Media: Social Media Report Q3, a new report from Nielsen, analyzes the enormous influence that social media now has on consumer behavior. While the report predominately looks at activity in the USA, the findings are also consistent across international markets, and there’s no evidence that the rise of social media is going to be slowing down anytime soon.

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