Southeast Asia-based Webfluenz aims to be the complete business intelligence solution for businesses, brands, PR and ad agencies, analysts, and companies.

Webfluenz lets social media managers and digital marketers listen to, monitor, and engage followers across social media. Here’s how.

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A lot has been written about the importance of influence in social media, with platforms such as Klout, Kred and Peerindex each competing to rank the folks with the most impressive level of swagger across Twitter, Facebook, LinkedIn and the other major social platforms.

President Barack Obama is generally accepted as the individual person with the most online swing, and a recent poll supported that view, with 50 percent of respondents rating the President as the most influential person in social media, ahead of Justin Bieber (38 percent) and Lady Gaga (35 percent).

But even the President’s numbers pale into comparison to the people closest to us, with 95 percent of respondents citing friends as their most trusted social influencers.

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Sick of Klout and Kred and your mom telling you about you? Here’s another to add to that list: TweetLevel.

And they’re not only going to measure the crap out of you and tell you how influential (or not) you are online, they’re going to tell you lots of other stuff too.

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Did you know that 79 percent of Inc. 500 CEOs have a social media presence, while 70 percent of Fortune 500 CEOs are completely absent on social media?

And will this matter in years to come?

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We told you about Klout’s new scoring mechanism a few weeks ago and mentioned they would soon be sharing new features and something called “moments.”

Well, we got to check out these new features today and they’re certainly interesting – but a bit confusing too.
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You’re sick of hearing about businesses trying to measure your online influence because they just don’t get it – neither those measuring it using lord knows what measurement criteria, nor those blindly paying for it and offering you free deodorant samples. You’re probably pretty resentful of the whole thing at this point and you refuse to buy in to it. We understand.

But you’ll want to reconsider that stance now because Kred just launched a rewards program that offers rewards you’ll actually want to those with targeted online influence. And they not only appear to have gotten the influence formula right, they’re entirely transparent about what’s involved.
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