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Posts Tagged ‘real time search’

Yahoo/Twitter Partnership Should Worry Google

You’ll remember, once upon a time, tweets were top dog in Google search. And then that relationship dissolved in a sea of vagueness and although you’ll see tweets come up in Google searches today, they’re noticeably appearing after the more Google-y bits of information (like news stories and such, capable of being +1′d on Google+). This is, of course, just as the Twitter Oracle predicted.

But enough about Google, we’re talking Yahoo here. And Yahoo is busy cozying up with Twitter, much to (we imagine) someone at Google’s chagrin who must be thinking, “Maybe Yahoo isn’t as irrelevant as we thought!”

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Twitter Feeds Worth $11 Billion A Year To Search Giants, Says Study

Search giants such as Google and Microsoft could generate revenues of $30 million per day by selling advertisements that point directly to tweets and Facebook status updates, says new research from Penn University.

The researchers looked at the value of displaying ads along these real-time search results, and determined that that harnessing this technology could be worth around $10.9 billion annually.

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