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Posts Tagged ‘rugby’

Australia’s National Rugby League Sets Up Social Media Mission Control Room, Generates 1B Impressions

The State of Origin is basically the Super Bowl of rugby, an annual best-of-three series of rugby league football matches between the Blues and the Maroons, who represent the Australian states of New South Wales and Queensland, respectively.

In honor of the premier sporting event, Australia’s National Rugby League (NRL) partnered with digital marketing agency VML Australia to create a tricked-out NRL Mission Control Room. Take a look inside.

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Did Qantas Support A “Racist” Twitter Contest, Or Are Its Followers Overreacting?

It’s often hard to predict how your audience will react to something you tweet. You think you’re sharing something insightful, but they laugh at it and call it silly. Or, in the case of Qantas, an Australian airline, you think you’re supporting a fun contest but your followers call “racism”.
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