Which CEO has the most influence when it comes to social media?

Warren Buffett? Nope. Michael Dell? Not a bad guess, I suppose. Twitter’s Dick Costolo? He’s up there. AOL’s Steve Case? Good try. Richard Branson? You’re getting warmer.

Facebook’s Mark Zuckerberg? According to this study, he doesn’t even make the top fifty.

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A lot has been written about the importance of influence in social media, with platforms such as Klout, Kred and Peerindex each competing to rank the folks with the most impressive level of swagger across Twitter, Facebook, LinkedIn and the other major social platforms.

President Barack Obama is generally accepted as the individual person with the most online swing, and a recent poll supported that view, with 50 percent of respondents rating the President as the most influential person in social media, ahead of Justin Bieber (38 percent) and Lady Gaga (35 percent).

But even the President’s numbers pale into comparison to the people closest to us, with 95 percent of respondents citing friends as their most trusted social influencers.

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Did you know that nine in ten companies mine online profiles before hiring, and almost half (43 percent) say that they find higher quality candidates this way?

Indeed, recruiters can spend as little as six seconds on the average resume. After that, 92 percent check the candidate’s LinkedIn profile, 66 percent check their Facebook page and more than half (52 percent) vet them on Twitter.

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Ever want to drive a Tesla?

If you have enough Kred, you could. But act fast – they only have one left!

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Did you know that there are more devices connected to the internet than there are people on Earth?

Yes, some of these belong to drug dealers. But beyond this unfortunate truism, the massive rise in affordable, portable technology has meant that we – all of us – are now empowered to react to the events around us in a real time basis. We are now the journalists. We are now part of the story. For the first time in history, the power is with us.

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What’s the most popular content you’ve shared on Twitter? Who retweets you the most and where does your influence lie?

Kred knows. And they’re allowing you to view YOUR Kred story and the stories of others – for free.

FYI: This goes well beyond listing topics, it drills down and tells you where (geographically) you’re influential, the most mentioned words about you and just so much more.

You’ll want to check out your Kred Story if only to see what “story” you’re putting out there about yourself!

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We recently shared a story on the most socially sponsorable Olympic athletes, and now we’re going to help you take that a step further.

Want to know how the most popular athletes rank, in real time, according to their social media influence? It’s not set in stone and keeping track of these folks’ fluctuating popularity can be tricky.

Well, the folks at Kred are giving you a way to do just that.
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Lady Gaga is the darling of the social media world. No one has more followers on Twitter than the Mother Monster, and she’s got plenty of influence to boot.

This infographic takes a look at Gaga’s unsurpassed social influence – and some of the numbers are positively staggering.
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Vitrue, one of the leading social marketing platforms, has just launched its new Twitter Moderation product for its customers. And they’re hoping that Klout’s social media clout will come in handy – and will continue to hold the top spot despite a recent shakeup.
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